Email

Best Practices for Responsive Email Design in Hospitality

November 15, 2024

Email marketing remains a staple for hospitality, providing consistent messaging that stays at the forefront of guests’ minds and stays at the top of mind with past, current and prospective guests alike. Email responsive design identifies and adjusts to any screen size it is being read on, so content is easily visible without zooming or […]

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Integrating Email Marketing With Your Hotel’s Loyalty Program

November 8, 2024

Personalization and timing are crucial elements in hotel email marketing campaigns that aim to maximize their value. Include opt-in forms on both your website and at check-in to ensure guests double opt-in (see our GDPR and email opt-ins post for more details). Automated emails can remind loyal customers of the advantages of booking through your […]

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How to Grow Your Hotel’s Email List Organically

October 31, 2024

Email marketing can be an extremely powerful tool in helping to increase direct bookings, improve customer engagement and build brand loyalty. But it is essential that when expanding organically through email lists you prioritize quality over quantity. Hoteliers can increase revenue with upsells like room upgrades, exclusive experiences and special packages with the proper tools […]

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The Impact of Email Personalization on Guest Loyalty

October 24, 2024

Email personalization is a powerful tool to set you apart from competitors, increasing conversion rates and forging deeper connections with your audience. Furthermore, email personalization provides invaluable data insights that can improve future marketing campaigns. Basic email personalization techniques like greeting subscribers by name can boost engagement rates, while marking customer milestones makes customers feel […]

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The Role of Mobile Optimization in Email Marketing for Hotels

October 17, 2024

Email marketing is an indispensable asset to hotels looking to raise brand recognition, increase direct bookings, foster customer engagement and develop customer loyalty. In this article we discuss the role mobile optimization plays in hotel email campaigns. Email marketing success for hotels relies on following some basic best practices that ensure every reservation confirmation, pre-arrival […]

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How to Use Email to Boost Off-Season Bookings

October 11, 2024

Email marketing is the perfect way to foster relationships with past and potential guests while staying top of mind with them during off-season periods. Welcome emails are proven to generate 320% more revenue than other promotional emails and can increase your unique open rate by 86%, as well as helping to drive direct bookings from […]

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Using Email to Enhance Guest Experience Before Arrival

October 4, 2024

Emails offer hotels the unique ability to reach guests prior to their arrival, using data analytics and automation tools, they can customize messages, engage guests more deeply, and build lasting relationships. Delivering a comprehensive pre-arrival email can make guests more at ease, particularly when they have specific requests or inquiries. In addition, this email serves […]

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Email Templates Vs Custom Designs – What?s Best for Your Hotel?

September 26, 2024

Email templates offer a quick and efficient way to communicate with guests, but their limited customization capabilities could prove less than effective in building brand recognition and developing relationships among your audience. Designing and coding an email template from scratch requires extensive expertise, so it is best left in the hands of professionals. Furthermore, this […]

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Advanced Email Automation Techniques for the Hospitality Industry

September 20, 2024

Email marketing automation is an efficient and valuable tool that enables hospitality brands to build relationships and foster loyalty with their guests, while at the same time creating more personalized communications which deliver tangible results and distinguish their hotel brand in a competitive industry. Example: If a guest subscribes to your email list through your […]

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Designing Welcome Back Emails for Returning Guests

September 12, 2024

Brands recognize the importance of welcoming new subscribers into their email lists with welcome emails that don’t come across as spammy or intrusive. But how can they ensure these welcome messages don’t seem like unwanted spam messages? Welcome back emails should be written in a friendly tone in order to create an organic relationship between […]

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