Email marketing can be an extremely powerful tool in helping to increase direct bookings, improve customer engagement and build brand loyalty. But it is essential that when expanding organically through email lists you prioritize quality over quantity. Hoteliers can increase revenue with upsells like room upgrades, exclusive experiences and special packages with the proper tools […]
Read MoreEmail personalization is a powerful tool to set you apart from competitors, increasing conversion rates and forging deeper connections with your audience. Furthermore, email personalization provides invaluable data insights that can improve future marketing campaigns. Basic email personalization techniques like greeting subscribers by name can boost engagement rates, while marking customer milestones makes customers feel […]
Read MoreEmail marketing is an indispensable asset to hotels looking to raise brand recognition, increase direct bookings, foster customer engagement and develop customer loyalty. In this article we discuss the role mobile optimization plays in hotel email campaigns. Email marketing success for hotels relies on following some basic best practices that ensure every reservation confirmation, pre-arrival […]
Read MoreEmail marketing is the perfect way to foster relationships with past and potential guests while staying top of mind with them during off-season periods. Welcome emails are proven to generate 320% more revenue than other promotional emails and can increase your unique open rate by 86%, as well as helping to drive direct bookings from […]
Read MoreEmails offer hotels the unique ability to reach guests prior to their arrival, using data analytics and automation tools, they can customize messages, engage guests more deeply, and build lasting relationships. Delivering a comprehensive pre-arrival email can make guests more at ease, particularly when they have specific requests or inquiries. In addition, this email serves […]
Read MoreEmail templates offer a quick and efficient way to communicate with guests, but their limited customization capabilities could prove less than effective in building brand recognition and developing relationships among your audience. Designing and coding an email template from scratch requires extensive expertise, so it is best left in the hands of professionals. Furthermore, this […]
Read MoreEmail marketing automation is an efficient and valuable tool that enables hospitality brands to build relationships and foster loyalty with their guests, while at the same time creating more personalized communications which deliver tangible results and distinguish their hotel brand in a competitive industry. Example: If a guest subscribes to your email list through your […]
Read MoreBrands recognize the importance of welcoming new subscribers into their email lists with welcome emails that don’t come across as spammy or intrusive. But how can they ensure these welcome messages don’t seem like unwanted spam messages? Welcome back emails should be written in a friendly tone in order to create an organic relationship between […]
Read MoreStorytelling about your hotel, staff and guests that connects with prospective guests on an emotional level can help strengthen brand loyalty and revenue growth for any hotel. Your stories must capture the values that your ideal customers hold dear, like cosmetics company Lush who support causes that resonate with their target demographics. 1. Share a […]
Read MoreEmail segmentation is a powerful strategy to strengthen hotel marketing campaigns. By sending relevant and personalized content, hotels can increase open rates, click-through rates, and conversions. For instance, if your hotel offers culinary experiences and has a newsletter subscription list exclusively dedicated to foodies, then sending tailored promotional campaigns directly to this group could be […]
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