Establishing a consistent brand voice across guest communications for your hotel takes continuous work and careful thought. Establishing language guidelines will help maintain consistency across touchpoints such as emails sent before and after guest stays. Establishing buyer personas is also essential to creating messaging that resonates with guests. Employing traits like outgoing, trendy and fun […]
Read MoreNo matter what career path you choose, negative feedback is likely. From email from supervisors or customer reviews, to having to respond calmly and professionally when situations arise that require it, handling these feedback situations properly requires being prepared. Think of criticism as an invaluable opportunity – even when it seems harsh at the time […]
Read MoreEmail marketing remains a staple for hospitality, providing consistent messaging that stays at the forefront of guests’ minds and stays at the top of mind with past, current and prospective guests alike. Email responsive design identifies and adjusts to any screen size it is being read on, so content is easily visible without zooming or […]
Read MorePersonalization and timing are crucial elements in hotel email marketing campaigns that aim to maximize their value. Include opt-in forms on both your website and at check-in to ensure guests double opt-in (see our GDPR and email opt-ins post for more details). Automated emails can remind loyal customers of the advantages of booking through your […]
Read MoreEmail marketing can be an extremely powerful tool in helping to increase direct bookings, improve customer engagement and build brand loyalty. But it is essential that when expanding organically through email lists you prioritize quality over quantity. Hoteliers can increase revenue with upsells like room upgrades, exclusive experiences and special packages with the proper tools […]
Read MoreEmail personalization is a powerful tool to set you apart from competitors, increasing conversion rates and forging deeper connections with your audience. Furthermore, email personalization provides invaluable data insights that can improve future marketing campaigns. Basic email personalization techniques like greeting subscribers by name can boost engagement rates, while marking customer milestones makes customers feel […]
Read MoreEmail marketing is an indispensable asset to hotels looking to raise brand recognition, increase direct bookings, foster customer engagement and develop customer loyalty. In this article we discuss the role mobile optimization plays in hotel email campaigns. Email marketing success for hotels relies on following some basic best practices that ensure every reservation confirmation, pre-arrival […]
Read MoreEmail marketing is the perfect way to foster relationships with past and potential guests while staying top of mind with them during off-season periods. Welcome emails are proven to generate 320% more revenue than other promotional emails and can increase your unique open rate by 86%, as well as helping to drive direct bookings from […]
Read MoreEmails offer hotels the unique ability to reach guests prior to their arrival, using data analytics and automation tools, they can customize messages, engage guests more deeply, and build lasting relationships. Delivering a comprehensive pre-arrival email can make guests more at ease, particularly when they have specific requests or inquiries. In addition, this email serves […]
Read MoreEmail templates offer a quick and efficient way to communicate with guests, but their limited customization capabilities could prove less than effective in building brand recognition and developing relationships among your audience. Designing and coding an email template from scratch requires extensive expertise, so it is best left in the hands of professionals. Furthermore, this […]
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