Storytelling about your hotel, staff and guests that connects with prospective guests on an emotional level can help strengthen brand loyalty and revenue growth for any hotel. Your stories must capture the values that your ideal customers hold dear, like cosmetics company Lush who support causes that resonate with their target demographics. 1. Share a […]
Read MoreEmail segmentation is a powerful strategy to strengthen hotel marketing campaigns. By sending relevant and personalized content, hotels can increase open rates, click-through rates, and conversions. For instance, if your hotel offers culinary experiences and has a newsletter subscription list exclusively dedicated to foodies, then sending tailored promotional campaigns directly to this group could be […]
Read MoreEmail reminders prior to guests arriving are an integral component of hotel marketing, serving as the final digital touchpoint before guests enter your property. Informational or promotional, content marketing can take various forms. From blogs, region’s histories, guided tours and updates to keeping readers engaged with your brand – these types of posts will keep […]
Read MoreCrafting effective email subject lines requires both art and science. Personalization, emotional triggers, and an acute awareness of what drives engagement are crucial elements in crafting email subject lines that grab the reader’s attention and increase open rates. Understanding your audience and crafting relevant emails based on demographics, preferences and booking history are the cornerstones […]
Read MoreHospitality businesses pride themselves on creating an unforgettable guest experience, and successful email marketing strategies are integral in making that possible. Segmentation plays a pivotal role in creating more tailored messages and driving sales results. Segmentation refers to the practice of breaking your audience into smaller groups based on specific criteria, such as purchase history […]
Read MoreEmail addresses provided to you can be utilized by sending post-stay emails that showcase what makes your hotel special and include information about local attractions or activities that might appeal to them based on segments you create from their data. Your first welcome email should arrive immediately after they sign up; otherwise they might forget! […]
Read MoreUser-generated content (UGC) in your email strategy can increase engagement, brand credibility and sales – provided it reaches the right target audience and results in successful email campaigns. Choosing appropriate UGC is crucial – click here for advice from marketers on choosing UGC that delivers what’s required of them for effective campaigns! UGC (User Generated […]
Read MoreEmail marketing remains an effective means of driving ROI with relatively low costs, increasing direct bookings and customer retention in hospitality businesses. A successful email strategy offers numerous advantages that include increasing direct bookings and customer loyalty. For maximum growth of your email list, it’s best to strategically position opt-in forms on your website and […]
Read MoreHotels collect sensitive guest data such as names, addresses, phone numbers, emails addresses and passport details that is vulnerable to cybercrime attacks. Hotels thus become prime targets for cybercriminals. GDPR compliance is of utmost importance for hotels located throughout Europe, regardless of where they may be situated. Not only must hotels comply with GDPR but […]
Read MoreEmail can be an efficient means of reaching out to your hospitality team during a crisis situation. With just a few clicks, important announcements can be sent quickly and responses tracked easily, all to ensure everyone received the message. Consumers are worried about their health and may have lost income through furloughed jobs or business […]
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