Email remarketing can be an extremely effective revenue-generation channel. Use it to capture visitors who browsed, but did not book, as well as convert abandoners with an eye-catching subject line. Today’s customers expect and reward companies that deliver hyper-personalization. One way of providing customers with this personalized experience is using data-driven emails. 1. Social Proof […]
Read MoreEmail automation can help hotels engage their guests more closely by keeping in constant touch and being responsive to reservations information. Furthermore, this form of automated communication serves to personalize hotel marketing efforts. Email marketing campaigns provide a valuable means for collecting data and monitoring results, giving you insight into their effectiveness. 1. Confirmation Email […]
Read MoreEmail Marketing Integration with Hotel CRM Systems allows hotels to create personalized communications with each guest, whether that means offering them discounts on their preferred room type or greeting them personally upon check-in; such tailored touches enhance guest satisfaction and strengthen loyalty programs. PMS-integrated systems enable automated staycycle emails that send pre-stay and post-stay communications […]
Read MoreEmail marketing provides hotels with one of the few channels that they have full control of and can leverage for brand awareness, reputation management, direct bookings and loyalty. Through smart segmentation email campaigns can promote exclusive offers or provide pre-arrival tips or local event recommendations while building engagement and increasing conversions. Utilize captivating imagery and […]
Read MoreEmail remains one of the most effective marketing channels hotels can use to drive direct bookings. For maximum return on investment in your email program, focus on offering personalized content that resonates with recipients. Utilize opt-in forms on your website during guest registration and check-out for optimal use, then segment subscribers using catchy subject lines […]
Read MoreEmails sent around these times will likely get noticed as people check their inboxes first thing in the morning, after lunch and on their commute home from work. However, optimal sending times may differ depending on industry. Emails related to ecommerce generally receive higher open rates on Tuesday, while emails related to SaaS and non-profits […]
Read MoreWith 4 billion email users globally, email marketing is an extremely effective way for hotels to promote offers and interact with guests. Email campaigns can be extremely targeted if executed well – hitting its mark every time! Utilizing persuasive language and urgency, these emails encourage subscribers to act. This helps drive up open rates. Send […]
Read MoreEmail marketing has come a long way since its early days as generic mass messages. Now, sophisticated email automation tools and predictive analytics, a subset of machine learning, provide hyper-personalized messages that improve reach, relevancy and conversion rates. Data analysis helps identify when your audience is most receptive, so that you can optimize time and […]
Read MoreUtilizing email to promote special events at your hotel can make a big difference in both revenue and guest satisfaction – but only when done strategically and targeted towards specific audiences. Avoid sending generic emails to all your subscribers and use your data to segment your list and send hyper-personalized emails that meet each segment’s […]
Read MoreUtilizing email marketing for hotel upsells and cross-sells can be an excellent way to build guest loyalty and boost repeat business. From budget accommodations that serve as an oasis in times of trouble to luxury properties offering bucket list experiences, email provides many opportunities for upselling and cross-selling with email. Canary Upsells automates upselling software […]
Read More