Hotels collect sensitive guest data such as names, addresses, phone numbers, emails addresses and passport details that is vulnerable to cybercrime attacks. Hotels thus become prime targets for cybercriminals. GDPR compliance is of utmost importance for hotels located throughout Europe, regardless of where they may be situated. Not only must hotels comply with GDPR but […]
Read MoreEmail can be an efficient means of reaching out to your hospitality team during a crisis situation. With just a few clicks, important announcements can be sent quickly and responses tracked easily, all to ensure everyone received the message. Consumers are worried about their health and may have lost income through furloughed jobs or business […]
Read MoreEmail remarketing can be an extremely effective revenue-generation channel. Use it to capture visitors who browsed, but did not book, as well as convert abandoners with an eye-catching subject line. Today’s customers expect and reward companies that deliver hyper-personalization. One way of providing customers with this personalized experience is using data-driven emails. 1. Social Proof […]
Read MoreEmail automation can help hotels engage their guests more closely by keeping in constant touch and being responsive to reservations information. Furthermore, this form of automated communication serves to personalize hotel marketing efforts. Email marketing campaigns provide a valuable means for collecting data and monitoring results, giving you insight into their effectiveness. 1. Confirmation Email […]
Read MoreEmail Marketing Integration with Hotel CRM Systems allows hotels to create personalized communications with each guest, whether that means offering them discounts on their preferred room type or greeting them personally upon check-in; such tailored touches enhance guest satisfaction and strengthen loyalty programs. PMS-integrated systems enable automated staycycle emails that send pre-stay and post-stay communications […]
Read MoreEmail marketing provides hotels with one of the few channels that they have full control of and can leverage for brand awareness, reputation management, direct bookings and loyalty. Through smart segmentation email campaigns can promote exclusive offers or provide pre-arrival tips or local event recommendations while building engagement and increasing conversions. Utilize captivating imagery and […]
Read MoreEmail remains one of the most effective marketing channels hotels can use to drive direct bookings. For maximum return on investment in your email program, focus on offering personalized content that resonates with recipients. Utilize opt-in forms on your website during guest registration and check-out for optimal use, then segment subscribers using catchy subject lines […]
Read MoreEmails sent around these times will likely get noticed as people check their inboxes first thing in the morning, after lunch and on their commute home from work. However, optimal sending times may differ depending on industry. Emails related to ecommerce generally receive higher open rates on Tuesday, while emails related to SaaS and non-profits […]
Read MoreWith 4 billion email users globally, email marketing is an extremely effective way for hotels to promote offers and interact with guests. Email campaigns can be extremely targeted if executed well – hitting its mark every time! Utilizing persuasive language and urgency, these emails encourage subscribers to act. This helps drive up open rates. Send […]
Read MoreEmail marketing has come a long way since its early days as generic mass messages. Now, sophisticated email automation tools and predictive analytics, a subset of machine learning, provide hyper-personalized messages that improve reach, relevancy and conversion rates. Data analysis helps identify when your audience is most receptive, so that you can optimize time and […]
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