Email

Email Marketing Integration With Hotel CRM Systems

June 13, 2024

Email Marketing Integration with Hotel CRM Systems allows hotels to create personalized communications with each guest, whether that means offering them discounts on their preferred room type or greeting them personally upon check-in; such tailored touches enhance guest satisfaction and strengthen loyalty programs. PMS-integrated systems enable automated staycycle emails that send pre-stay and post-stay communications […]

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Best Practices for Designing Hotel Email Newsletters

June 7, 2024

Email marketing provides hotels with one of the few channels that they have full control of and can leverage for brand awareness, reputation management, direct bookings and loyalty. Through smart segmentation email campaigns can promote exclusive offers or provide pre-arrival tips or local event recommendations while building engagement and increasing conversions. Utilize captivating imagery and […]

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How to Create Compelling Offers in Hotel Emails

May 30, 2024

Email remains one of the most effective marketing channels hotels can use to drive direct bookings. For maximum return on investment in your email program, focus on offering personalized content that resonates with recipients. Utilize opt-in forms on your website during guest registration and check-out for optimal use, then segment subscribers using catchy subject lines […]

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Best Times to Send Emails for Maximum Open Rates in Hospitality

May 24, 2024

Emails sent around these times will likely get noticed as people check their inboxes first thing in the morning, after lunch and on their commute home from work. However, optimal sending times may differ depending on industry. Emails related to ecommerce generally receive higher open rates on Tuesday, while emails related to SaaS and non-profits […]

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Effective Email Strategies for Last-Minute Hotel Deals

May 16, 2024

With 4 billion email users globally, email marketing is an extremely effective way for hotels to promote offers and interact with guests. Email campaigns can be extremely targeted if executed well – hitting its mark every time! Utilizing persuasive language and urgency, these emails encourage subscribers to act. This helps drive up open rates. Send […]

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Leveraging Email Analytics to Improve Guest Engagement

May 9, 2024

Email marketing has come a long way since its early days as generic mass messages. Now, sophisticated email automation tools and predictive analytics, a subset of machine learning, provide hyper-personalized messages that improve reach, relevancy and conversion rates. Data analysis helps identify when your audience is most receptive, so that you can optimize time and […]

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Using Email to Promote Special Events at Your Hotel

May 3, 2024

Utilizing email to promote special events at your hotel can make a big difference in both revenue and guest satisfaction – but only when done strategically and targeted towards specific audiences. Avoid sending generic emails to all your subscribers and use your data to segment your list and send hyper-personalized emails that meet each segment’s […]

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Leveraging Email Marketing for Hotel Upsells and Cross-Sells

April 26, 2024

Utilizing email marketing for hotel upsells and cross-sells can be an excellent way to build guest loyalty and boost repeat business. From budget accommodations that serve as an oasis in times of trouble to luxury properties offering bucket list experiences, email provides many opportunities for upselling and cross-selling with email. Canary Upsells automates upselling software […]

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Crafting Email Campaigns for Different Types of Travelers

April 19, 2024

As travelers enter their email addresses through a subscription form on your website, segmentation allows you to send them personalized welcome messages that match what encouraged them to give up their addresses. This process ensures a successful user experience. Strategic use of segmentation can assist your travel business in crafting email campaigns that promote it […]

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Writing Compelling Call-To-Actions for Hotel Emails

April 12, 2024

Email marketing can be one of the most powerful strategies for making new connections and convincing past guests to book again. Make sure that your emails deliver results by including eye-catching calls-to-action that motivate readers. Create a sense of urgency among travellers to encourage them to book now at your hotel and take advantage of […]

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