Email marketing can be an excellent way to promote and increase bookings at your hotel, building customer loyalty while driving revenue growth for your accommodation. Promotional emails are automated responses that are sent in response to specific events or customer actions, such as booking confirmations, room upgrades or offers of special interest. Identify Your Target […]
Read MoreEmail surveys are an efficient and time-saving way to gather feedback from your guests, with high response rates. An email such as [@waterpark] would suffice. This makes it clear that the survey will only take a few minutes and is entirely voluntary, along with an easy call-to-action: click now to start it now. 1. Reach […]
Read MoreContent that engages guests and informs is key for making your hotel stand out, whether on its website, social media channels, or through an email newsletter. Email can provide an easier and more personal way of reaching out to your target audience; this is particularly effective with automated solutions like Rezdy. 1. Keep it short […]
Read MoreEmail marketing automation is an efficient way of providing personalized content at scale. Welcome series emails can help your brand establish trust among newcomers, upsell products, or request feedback from their audience. Many brands employ heartwarming stories in their welcome campaigns to reassure new subscribers and make them feel connected to both the brand and […]
Read MoreYour hotel should solicit feedback from guests after each stay through personalized emails that encourage sharing their experience online. Adding some personality will encourage more sharing online from guests who had positive stays. This email should also feature any relevant upsells like room upgrades and in-destination activities, and prompt them to refer a friend. Pre-Stay […]
Read MoreHotels can use the holiday season to draw consumers in with exciting offers and packages, but to do this successfully they need a plan in place. Utilizing themed emails that feature your hotel’s special promotions can increase conversion rates, as they engage potential guests and can increase conversion rates. Here are a few strategies you […]
Read MorePersonalization refers to creating emails that feel more like direct conversations between you and each guest – for hotels this often means offering recommendations based on past bookings or loyalty program behavior. Effective hotel marketing requires analytical and creative abilities combined with robust software tools, but following this how-to guide provides hoteliers with best practices […]
Read MoreKeep your email list healthy to maximize the success of your marketing campaigns, and re-engagement emails are an effective way to reconnect with dormant customers and bring them back into the fold. An effective win-back campaign relies on having an eye-catching subject line. By offering high-value incentives in the form of benefits or promotions, emails […]
Read MoreEmail marketing offers one of the highest returns among digital forms of promotion, helping boutique hotels nurture leads and boost bookings. Offering targeted promotions or freebies can excite new subscribers about your hotel and build brand awareness. Inspirational newsletters detailing local attractions and events are another effective way of marketing your hotel. Reactive emails that […]
Read MoreEmail marketing is an efficient and cost-effective way for hotels to connect with leads and guests and build long-term relationships. Email allows hotels to showcase their hospitality by creating tailored experiences that foster customer loyalty. Encourage visitors to opt-in by including an intuitive subscription form on your website. Ask only essential details and offer incentives […]
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