Email marketing is typically associated with online retailers selling consumer goods; however, its benefits extend to hospitality industry professionals as well. An email marketing strategy designed to build trust between hotels and potential guests can also serve to track and analyze key data from campaigns. CAN-SPAM Act Email can be an immensely powerful marketing tool, […]
Read MoreEmail marketing for hotels can be a complex endeavor that requires a dedicated team of marketers, researchers, copywriters and developers in order to execute effective campaigns. Luckily, there are tools available that help hoteliers automate these processes. Stay-cycle emails, also referred to as automated messages triggered in response to guest travel and tailored to their […]
Read MoreRenovating your hotel can be both thrilling and anxiety-inducing for everyone involved, especially guests affected by disruptions and changes. Notifying guests and shoppers during renovation processes can prevent unhappy stays on property as well as negative reviews online. Be Specific Hoteliers have an invaluable opportunity during the initial three to six months following renovation to […]
Read MoreEmail marketing is an efficient and cost-effective way for hotels to build relationships with subscribers and generate revenue. Email is versatile enough to accommodate personalized content to increase engagement rates and facilitate conversion rates. Experimenting with preview text (the extra line that precedes the subject line) is an excellent place to begin experimenting. By including […]
Read MoreEmail marketing requires both teamwork and a project management solution that keeps teams on task, offers transparency, and identifies bottlenecks so they can be addressed as efficiently as possible. Project management software can be invaluable in meeting ROI targets and optimizing team performance. Here are five tips for leading an email marketing team successfully. 1. […]
Read MoreEmail unsubscribe rates can be more than an inconvenience; they can severely limit the effectiveness of your marketing campaigns. Luckily, there are expert-backed techniques you can utilize to reduce email unsubscribe rates and foster an engaged and satisfied subscriber base. Subscribers often unsubscribe when the email content does not meet their needs or interests, to […]
Read MoreYour hotel email list is one of your most prized marketing assets. Engaging with guests proactively before or post stay can only strengthen that asset further. Your brand voice must remain consistent across all email communications, including digital guest welcome books and alert messaging tools. Here are a few tips to help ensure this. 1. […]
Read MoreNegative feedback can be hard to swallow when it feels unfair or excessive; yet being able to accept criticism is crucial for becoming an effective leader. This blog post offers some practical advice for handling negative feedback in email communications. By taking these simple steps, we hope that it will enable you to respond more […]
Read MoreWith an increasing percentage of emails opened on mobile devices, optimizing them to provide optimal results is paramount for success. One clothing retailer saw a 20% increase in CTR by optimizing email content specifically tailored for mobile users. Their email design showcases a clear hierarchy of information that draws focus to its primary message and […]
Read MoreEmail marketing can be an invaluable way to drive revenue growth for your hotel, but to achieve results it requires taking an organized approach. Begin by making it simple for potential guests to sign up for your newsletter, offering incentives such as early check-in, room upgrades and promo codes to entice subscribers. Use email automation […]
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