Your hotel email list is one of your most prized marketing assets. Engaging with guests proactively before or post stay can only strengthen that asset further. Your brand voice must remain consistent across all email communications, including digital guest welcome books and alert messaging tools. Here are a few tips to help ensure this. 1. […]
Read MoreNegative feedback can be hard to swallow when it feels unfair or excessive; yet being able to accept criticism is crucial for becoming an effective leader. This blog post offers some practical advice for handling negative feedback in email communications. By taking these simple steps, we hope that it will enable you to respond more […]
Read MoreWith an increasing percentage of emails opened on mobile devices, optimizing them to provide optimal results is paramount for success. One clothing retailer saw a 20% increase in CTR by optimizing email content specifically tailored for mobile users. Their email design showcases a clear hierarchy of information that draws focus to its primary message and […]
Read MoreEmail marketing can be an invaluable way to drive revenue growth for your hotel, but to achieve results it requires taking an organized approach. Begin by making it simple for potential guests to sign up for your newsletter, offering incentives such as early check-in, room upgrades and promo codes to entice subscribers. Use email automation […]
Read MoreWhether you’re new to email marketing or have been doing it for years, there are steps you can take to streamline your campaigns. First, you’ll need to determine your goals. This will help you tailor your emails to specific audiences. 1. Determine Your Goals The first step in creating a successful email marketing campaign is […]
Read MoreEmail marketing is constantly evolving, thanks to new tools and consumer behaviors. Keeping up with these changes can help you deliver emails that drive engagement and increase your ROI. One of the top trends for 2023 is introducing interactivity to your email campaigns. Interactive elements like image carousels, menus, and clickable items can be a […]
Read MoreIf you’re a business owner looking for an effective way to reach your customers and prospects, email marketing is the answer. It’s one of the most conversion-rich and cost-effective ways to promote your brand. Email is a communication channel that can be used to send promotional offers, keep your subscribers updated on upcoming events or […]
Read MoreIf you want to get the most out of your email marketing, it’s important to engage and excite your subscribers. Follow these simple tips to increase engagement and build brand loyalty. First and foremost, use list segmentation to send emails that are relevant to your subscribers’ needs. Segment by gender, location, purchase history, and more […]
Read MoreThere will always be a few people who unsubscribe from your email newsletter. This is a common occurrence and it can be frustrating. However, there are a few reasons why these people may be leaving your list. If you know what these reasons are, it can help you to improve your email marketing efforts. 1. […]
Read MoreEmails are one of the most effective ways to reach customers and prospects. However, they can be a minefield when mistakes are made. There are several common errors that make your emails go straight to spam folders. By avoiding these mistakes, you can increase your email marketing success. Don’t Overdo It In the world of […]
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