Email

How to Handle Negative Feedback in Email Communications

December 8, 2023

Negative feedback can be hard to swallow when it feels unfair or excessive; yet being able to accept criticism is crucial for becoming an effective leader. This blog post offers some practical advice for handling negative feedback in email communications. By taking these simple steps, we hope that it will enable you to respond more […]

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Best Practices for Responsive Email Design in Hospitality

December 1, 2023

With an increasing percentage of emails opened on mobile devices, optimizing them to provide optimal results is paramount for success. One clothing retailer saw a 20% increase in CTR by optimizing email content specifically tailored for mobile users. Their email design showcases a clear hierarchy of information that draws focus to its primary message and […]

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Integrating Email Marketing With Your Hotel’s Loyalty Program

November 24, 2023

Email marketing can be an invaluable way to drive revenue growth for your hotel, but to achieve results it requires taking an organized approach. Begin by making it simple for potential guests to sign up for your newsletter, offering incentives such as early check-in, room upgrades and promo codes to entice subscribers. Use email automation […]

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5 Steps to Streamline Your Email Marketing Campaigns

March 18, 2023

Whether you’re new to email marketing or have been doing it for years, there are steps you can take to streamline your campaigns. First, you’ll need to determine your goals. This will help you tailor your emails to specific audiences. 1. Determine Your Goals The first step in creating a successful email marketing campaign is […]

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Email Marketing Trends to Look Out For

March 11, 2023

Email marketing is constantly evolving, thanks to new tools and consumer behaviors. Keeping up with these changes can help you deliver emails that drive engagement and increase your ROI. One of the top trends for 2023 is introducing interactivity to your email campaigns. Interactive elements like image carousels, menus, and clickable items can be a […]

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Email Marketing Stats and Figures

March 5, 2023

If you’re a business owner looking for an effective way to reach your customers and prospects, email marketing is the answer. It’s one of the most conversion-rich and cost-effective ways to promote your brand. Email is a communication channel that can be used to send promotional offers, keep your subscribers updated on upcoming events or […]

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Email Marketing Tips to Engage and Excite Your Subscribers

February 26, 2023

If you want to get the most out of your email marketing, it’s important to engage and excite your subscribers. Follow these simple tips to increase engagement and build brand loyalty. First and foremost, use list segmentation to send emails that are relevant to your subscribers’ needs. Segment by gender, location, purchase history, and more […]

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Reasons Your Guests Are Unsubscribing From Your Mailing List

February 18, 2023

There will always be a few people who unsubscribe from your email newsletter. This is a common occurrence and it can be frustrating. However, there are a few reasons why these people may be leaving your list. If you know what these reasons are, it can help you to improve your email marketing efforts. 1. […]

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Email Marketing Mistakes That Make Your Guests Hit Delete

February 11, 2023

Emails are one of the most effective ways to reach customers and prospects. However, they can be a minefield when mistakes are made. There are several common errors that make your emails go straight to spam folders. By avoiding these mistakes, you can increase your email marketing success. Don’t Overdo It In the world of […]

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Tips on Growing Your Email Marketing List

February 5, 2023

Email marketing is one of the best ways to build a relationship with your customers. You can use it to promote your business, showcase your products, and convert subscribers into paying customers. But growing your email list can be difficult and time-consuming, especially when you’re trying to grow organically. Here are some tips on how […]

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