No matter your goal is for travel marketing content to spark wanderlust or build brand loyalty; successful content should connect emotionally with its target audience – from destination guides to social media visuals. Content that appeals to different kinds of travelers requires an in-depth knowledge of your audience’s interests. From millennials looking for adrenaline rushes […]
Read MoreHotels, resorts, and restaurants collect personal data from guests as part of the hospitality services they provide – such as names, addresses, passport details and credit card data – which may lead to identity theft or financial fraud in the form of data breaches. Cyberattacks pose a real risk to hotels and the hospitality industry […]
Read MoreSocial media offers hotels a great way to build brand recognition and highlight what makes them distinctive. Post photos and videos highlighting amenities, upcoming events, or discounts to give potential guests a taste of what sets your hotel apart. Make sure to devise a comprehensive social media strategy that aligns with your target audience’s interests, […]
Read MoreCollecting customer feedback is a crucial element of any organization’s marketing strategy, and one way of accomplishing this goal is via social media polls and surveys. Survey responses can provide valuable insights into your audience and can inform blog content, campaigns and overall marketing strategy. Here are a few strategies for using social media polls […]
Read MoreHotels need an effective SEO strategy in place in order to maximize online visibility and establish themselves as industry experts. But effective SEO requires taking an holistic approach which includes content marketing and local search optimization. Guest blogging can be an effective way to integrate these tactics into your digital marketing strategy and build the […]
Read MoreEmail marketing remains an effective means of driving ROI with relatively low costs, increasing direct bookings and customer retention in hospitality businesses. A successful email strategy offers numerous advantages that include increasing direct bookings and customer loyalty. For maximum growth of your email list, it’s best to strategically position opt-in forms on your website and […]
Read MoreSeasonal content is key to any hotel’s overall online marketing strategy and should be carefully planned out ahead of time, featuring relevant keywords and visuals that reflect its location and time of year. Dean is the Content Marketing Specialist for Little Hotelier, an all-in-one hospitality software solution tailored specifically for small accommodation businesses. He shares […]
Read MoreHotel guests have high expectations, and meeting those standards requires hard work. High-quality photographs of your property on your website give potential guests a positive first impression and boost conversion rates. Upselling and cross-selling are powerful revenue-generation techniques that enhance guest satisfaction by offering relevant upgrades and services that may resonate with each demographic. Hotels […]
Read MoreAn effective hotel blog gives your brand its voice, increases SEO rankings, and fosters guest engagement – even helping reduce dependence on online travel agencies (OTAs). Utilizing keyword research, hotel blog content can be tailored specifically to what people are searching for on Google. Writing with your audience in mind should always be your main […]
Read MoreVideo has quickly become a go-to marketing tactic for travel and hospitality companies. From taking stunning footage of hotel grounds to interviewing employees, video can help your brand communicate an image of luxury and comfort to potential guests. Short-form videos have become increasingly popular on platforms like TikTok. To take full advantage of the surge […]
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