Email marketing can be one of the most powerful strategies for making new connections and convincing past guests to book again. Make sure that your emails deliver results by including eye-catching calls-to-action that motivate readers. Create a sense of urgency among travellers to encourage them to book now at your hotel and take advantage of […]
Read MoreContent marketing can be an extremely useful strategy for service-based businesses. To be effective at it, however, you need to understand who your audience is and what they require of you. Effective content marketing can significantly lower customer acquisition costs while simultaneously building trust with new clients on an unprecedented scale. Furthermore, it increases customer […]
Read MoreUtilizing virtual tours to demonstrate your hotel facilities can increase bookings and revenue. To be effective, your tour should be visually engaging as well as providing accurate and detailed information about its amenities and location. Optimizing a virtual tour for search engines and embedding it on online listings such as TripAdvisor and OTAs are also […]
Read MoreReacting to seasonality and optimizing your hotel website are keys to combatting recurring demand declines. By employing appropriate digital marketing strategies, hotels can increase direct bookings while decreasing OTA commission fees. Offer experience-based packages like beach yoga, wine tastings or excursions with local partners. Establish urgency with expiring discounts, final booking deadlines or countdown clocks […]
Read MoreSocial media should be an essential component of any hotel’s marketing plan. Social networks provide engaging ways to connect with their target audiences while keeping you up-to-date with customer feedback. All hotels strive for loyal clients, and loyalty programs can help facilitate that goal. Here are some key strategies for using social media channels to […]
Read MoreKeywords are terms search engines use to match queries with relevant webpages, helping search engines understand what a page is about and providing an entry point for other ranking factors. Optimizing your website for multilingual SEO can significantly enhance its search engine rankings and user experience. To do so, follow these tips: Keyword research Search […]
Read MoreEmail marketing can be an excellent way to promote and increase bookings at your hotel, building customer loyalty while driving revenue growth for your accommodation. Promotional emails are automated responses that are sent in response to specific events or customer actions, such as booking confirmations, room upgrades or offers of special interest. Identify Your Target […]
Read MoreAs an accommodation or hotel owner, tapping into storytelling could really set your establishment apart and increase repeat bookings and brand loyalty. Smart leaders create narratives to make intangible organizational values and attributes tangible for their teams, providing a framework that normalizes key activities like collaboration, reaching audiences and delivering projects. Background Your hotel’s story […]
Read MoreEstablishing a sustainable and eco-friendly image on your hotel website is vital if you hope to attract travellers who prioritize environmental sustainability. But how can this be accomplished? Your guests would surely appreciate knowing that the fruit and vegetables served at your onsite restaurant come from local sources; it will show authenticity while building customer […]
Read MoreDigital maps are an effective tool for engaging visitors with engaging content. They increase visitor participation, offer invaluable insights, and enable seamless indoor/outdoor navigation. Look for a mapping tool with flexible customization features to fit the aesthetic and branding of your website, such as customizable map styles, colors and markers. MapsAlive MapsAlive is a web […]
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