Social media provides hospitality brands with a powerful tool to connect with customers and strengthen brand loyalty. Social media helps identify rapidly-evolving consumer trends, market their products effectively and offer superior customer support services. Social media provides something for everyone – from teens who use TikTok for entertainment purposes to grandmothers using Facebook to find […]
Read MoreOptimizing a hotel website with keywords helps attract organic search engine traffic and boost visibility and bookings. But in an industry as highly competitive as hotels are, SEO strategies need to be employed effectively in order to be effective in order to compete successfully online. Proper keyword research plays an integral part in on-site optimization […]
Read MoreEmail surveys are an efficient and time-saving way to gather feedback from your guests, with high response rates. An email such as [@waterpark] would suffice. This makes it clear that the survey will only take a few minutes and is entirely voluntary, along with an easy call-to-action: click now to start it now. 1. Reach […]
Read MoreAn attractive headline is essential for drawing visitors in. Create one with clear call to actions and an urgency theme. Supportive copy explains your product or service in greater depth and helps build trust between potential customers and you. Be sure to include testimonials, credibility badges and explainer videos when creating supporting copy. Headline Your […]
Read MoreProgressive Web Apps have rapidly advanced thanks to modern APIs like Service Workers. Their features deliver an experience that feels fast and dependable even over unstable networks. Starbucks’ PWA uses less data than their downloadable app and has doubled orders placed, leading to greater customer satisfaction and conversion rates. Faster Loading Times Engaging customers through […]
Read MoreYour hotel website should provide information about rooms, rates, facilities and amenities as well as availability in order to encourage more bookings. This will increase bookings. Accessibility requires a flexible website design that intuitively responds to each visitor’s device – an effortless step hotels can take by using a website builder with accessible themes already […]
Read MoreAs a hotel brand, your social media presence is absolutely critical to its success. Your goals may include increasing brand visibility or driving more bookings. One way to accomplish this goal is through the use of a social media management tool which automates the process of responding to comments and messages on social media, saving […]
Read MoreWhen guests provide personal or financial details online, they expect their data to be encrypted for security. Visible SSL indicators like the padlock icon help build trust and credibility with guests. Google has initiated an initiative that names and shames websites without SSL certificates on the World Wide Web, to protect user data. Without encryption, […]
Read MoreContent that engages guests and informs is key for making your hotel stand out, whether on its website, social media channels, or through an email newsletter. Email can provide an easier and more personal way of reaching out to your target audience; this is particularly effective with automated solutions like Rezdy. 1. Keep it short […]
Read MoreAirbnb has overtaken the top five hotel brands combined thanks to an innovative digital marketing strategy. Their website includes everything from neighborhood guides and host success stories. Content can help increase search traffic to your vacation rental property and draw travelers in through search engines and directories, but for it to work successfully requires commitment […]
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