When guests provide personal or financial details online, they expect their data to be encrypted for security. Visible SSL indicators like the padlock icon help build trust and credibility with guests. Google has initiated an initiative that names and shames websites without SSL certificates on the World Wide Web, to protect user data. Without encryption, […]
Read MoreContent that engages guests and informs is key for making your hotel stand out, whether on its website, social media channels, or through an email newsletter. Email can provide an easier and more personal way of reaching out to your target audience; this is particularly effective with automated solutions like Rezdy. 1. Keep it short […]
Read MoreAirbnb has overtaken the top five hotel brands combined thanks to an innovative digital marketing strategy. Their website includes everything from neighborhood guides and host success stories. Content can help increase search traffic to your vacation rental property and draw travelers in through search engines and directories, but for it to work successfully requires commitment […]
Read MoreHotel websites designed with mobile optimization in mind allow travel consumers to capture those “let’s book it now!” moments and boost direct bookings more effectively. A mobile-optimized site should no longer be considered an extravagance – it should become part of everyday hotel life! Fonts that can easily be read on mobile devices should be […]
Read MoreHotels recognize the importance of increasing direct bookings as a top priority, and there are various tactics they can employ to do so, including offering user-friendly websites, commission-free booking engines and loyalty programs. Direct booking incentives such as room upgrades and discounts can encourage guests to book directly. They can be displayed as click-to-book (CTAs) […]
Read MoreSocial media can be an effective tool in times of crisis to communicate with customers and demonstrate transparency; yet it may also become a source of added anxiety for employees. Staying ahead of events requires closely monitoring channels and responding promptly. Also important: having a plan in place for dealing with crises. 1. Set Up […]
Read MoreHave you seen your favorite influencer post about their stay at a hotel on social media? This practice is known as influencer marketing. Influencer marketing can showcase your hotel amenities to a much broader audience than through traditional advertising methods alone. Finding an influencer suitable to your brand requires considering their niche, engagement rate and […]
Read MoreEmail marketing automation is an efficient way of providing personalized content at scale. Welcome series emails can help your brand establish trust among newcomers, upsell products, or request feedback from their audience. Many brands employ heartwarming stories in their welcome campaigns to reassure new subscribers and make them feel connected to both the brand and […]
Read MoreInfluencer content often resonates better with consumers and drives conversions than traditional ads, because it feels more genuine and reliable. Influencer marketing also enables businesses to create targeted native advertisements which reach a much more specific target market. Partnership with influencers to market ecommerce products and services creates new avenues of growth, providing access to […]
Read MoreHotels can boost website direct bookings with pop-ups tailored specifically to each visitor, known as Inline messages. These pop-ups seamlessly integrate into hotel websites without disrupting user experience. Hotel marketers know the homepage is a sacred space; it allows your hotel to share its story while simultaneously not diverting consumers’ attention with competing messaging. But […]
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