Hotels can boost website direct bookings with pop-ups tailored specifically to each visitor, known as Inline messages. These pop-ups seamlessly integrate into hotel websites without disrupting user experience. Hotel marketers know the homepage is a sacred space; it allows your hotel to share its story while simultaneously not diverting consumers’ attention with competing messaging. But […]
Read MoreWebsite load time is an integral component of user experience and has the power to affect business revenue and conversion rates significantly. Slow websites can lead to higher bounce rates, meaning visitors leave quickly without returning; one second delay can reduce customer satisfaction by 16%. Page Speed Page speed is one of the key considerations […]
Read MoreSocial media calendars can help hotel businesses save time, meet their goals more easily, increase visibility and drive traffic back to their websites while driving leads and bookings. Send pictures and posts featuring your staff and guests having fun at the hotel, run contests or giveaways to engage your target audience, track results and analyze […]
Read MoreSearch engine optimization (SEO), is an essential marketing strategy for tour operators and travel businesses alike. SEO helps increase brand recognition while simultaneously drawing in leads that are ready to book – essential goals in today’s competitive travel world. Effective travel SEO centers around optimizing for each stage of the buyer journey and how best […]
Read MoreYour hotel should solicit feedback from guests after each stay through personalized emails that encourage sharing their experience online. Adding some personality will encourage more sharing online from guests who had positive stays. This email should also feature any relevant upsells like room upgrades and in-destination activities, and prompt them to refer a friend. Pre-Stay […]
Read MoreHotels can highlight their distinctive features and amenities on their websites by featuring high-resolution images, detailed descriptions, immersive virtual tours or videos that highlight these features and amenities. This can help attract potential guests and drive up bookings. A well-designed hotel website instills confidence in visitors by showing its professionalism and attention to detail. Incorporating […]
Read MoreScarcity messages that display limited availability can help create FOMO and spur bookings, as can targeted notifications based on user characteristics like location, device type and browsing history. Make updates available instantly via real-time push notifications – they have a higher open rate than email and can increase website and app traffic. Design “If you […]
Read MorePinterest can be an effective tool to promote hotels or vacation rentals. When marketing, many brands overlook its use, yet this platform can drive significant amounts of traffic directly to their properties. Pinterest provides an ideal alternative to Instagram in that you can create boards around topics that interest your audience such as DIY projects, […]
Read MoreOptimizing your hotel website for local SEO can boost its online visibility and result in more bookings. This involves on-page optimisation with relevant local keywords in your content as well as building links from relevant local websites to submit your content directly. Step one in optimizing your website involves improving its technical side – this […]
Read MoreHotels can use the holiday season to draw consumers in with exciting offers and packages, but to do this successfully they need a plan in place. Utilizing themed emails that feature your hotel’s special promotions can increase conversion rates, as they engage potential guests and can increase conversion rates. Here are a few strategies you […]
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