Email marketing is typically associated with online retailers selling consumer goods; however, its benefits extend to hospitality industry professionals as well. An email marketing strategy designed to build trust between hotels and potential guests can also serve to track and analyze key data from campaigns. CAN-SPAM Act Email can be an immensely powerful marketing tool, […]
Read MoreCustomer testimonials are an effective form of social proof, proven to drive new business. But how can you leverage them in your content strategy? Highlight testimonials that matter to customers — such as on your home page and product pages — or near calls-to-action (like contact forms, email subscription forms or content download forms) to […]
Read MorePricing is an integral component of an e-commerce business strategy. No matter the size or scope of your enterprise, having the proper tools will allow you to optimize prices and drive up revenue. Dynamic pricing can be an extremely powerful asset to your business when implemented properly, helping capture customers’ value during peak periods and […]
Read MoreTo engage website visitors and encourage them to book rooms with your hotel, it is essential that original content showcases what makes your property and services distinctive – for instance breakfast add-ons or local tours and activities. An easily identifiable booking button is another essential component. Employing convincing copy can encourage guests to complete their […]
Read MoreSocial media offers hotels an invaluable tool for building customer connections and strengthening brand identities. Here are some tips on how to use it effectively. Showing patrons the personal side of your hotel creates an environment of trust in which they feel at home. Responding promptly to feedback (both positive and negative) demonstrates that you’re […]
Read MoreCustomer feedback comes in various forms, from product inquiries to suggestions for improvements. The goal is to use these ideas to drive new features, refine current offerings and enhance user experiences. Reviews are content, and search engines love unique, valuable material. Working with Romain Berg can help boost your local SEO and help meet search […]
Read MoreEmail marketing for hotels can be a complex endeavor that requires a dedicated team of marketers, researchers, copywriters and developers in order to execute effective campaigns. Luckily, there are tools available that help hoteliers automate these processes. Stay-cycle emails, also referred to as automated messages triggered in response to guest travel and tailored to their […]
Read MoreConsider your favorite movie or book and the difficulty you had tearing yourself away from it. That’s because storytelling captivates and keeps us engaged. Hospitality businesses can unlock the power of storytelling by crafting compelling narratives that resonate with guests, making them feel understood and appreciated – leading to trust, loyalty and repeat bookings. Storytelling […]
Read MoreDigital marketing enables businesses to reach a wide online audience and convert leads and customers. Furthermore, this approach offers businesses invaluable analytics and insights, helping them optimize their strategies for maximum performance. Website traffic advertising can be an effective strategy to boost visibility and strengthen brand recognition. By targeting specific audiences with relevant ad copy […]
Read MoreBooking hotels is usually performed using mobile devices, so your hotel website must be optimized to be mobile-friendly and responsive for optimal results. Below are a few key considerations when optimizing a hotel website:. Mobile-Friendly Design Today’s digital landscape requires hotel websites to act as both dynamic sources of information and an integral tool in […]
Read More