Captions can be an effective way to draw viewers in and drive engagement on social media platforms like Twitter and Facebook. By understanding your target audience and including key elements like brevity, storytelling and call-to-actions (CTAs), captions that engage will resonate with followers while fulfilling social media goals can be created that work for all […]
Read MoreSEO (Search Engine Optimization) is an ongoing process and one of the best ways to expose your hotel to new customers. A site that ranks highly on Google will draw in more visitors. But for your content to rank highly, it must be both relevant and well-structured – this means using canonical tags and making […]
Read MoreNegative feedback can be hard to swallow when it feels unfair or excessive; yet being able to accept criticism is crucial for becoming an effective leader. This blog post offers some practical advice for handling negative feedback in email communications. By taking these simple steps, we hope that it will enable you to respond more […]
Read MoreContent is key when it comes to building brand recognition for any hotel website, blog or social media channel – auditing it can reveal areas for improvement that drive bookings forward. Attaining this goal requires meticulousness and organizational skill, but using an excellent scheduling tool with analytics capabilities will make the task far simpler. 1. […]
Read MoreYour hotel website is often the first impression your guests will form about you, making engaging website copywriting an indispensable tool in creating a lasting first impression. Hotel and accommodation websites with the best online experiences provide guests with information they can rely on, in an emotive, transparent way that fosters trust. This approach to […]
Read MoreYour hotel website should reflect all the essential information potential guests need about your business and will want to see. A professional design will drive conversions and expand revenue. High-quality photography is also essential, and will draw customers in and help your company stand out from its competition. Intuitive Navigation Your hotel website serves as […]
Read MoreHospitality industry companies tend to experience higher engagement on Facebook from Monday to Thursday – likely because people start thinking ahead to weekend getaways! Even though these best times provide a starting point for any business or audience, remember to use this recommendation only as an initial point to measure performance data and then adjust […]
Read MoreYour hotel should acquire quality backlinks from trustworthy websites if it wants to enhance its online presence and drive people towards it. Traffic generated from social media channels such as YouTube is beneficial to both you and Google; it shows them that your content is relevant and trustworthy. 1. Guest blogging Hotels must not only […]
Read MoreWith an increasing percentage of emails opened on mobile devices, optimizing them to provide optimal results is paramount for success. One clothing retailer saw a 20% increase in CTR by optimizing email content specifically tailored for mobile users. Their email design showcases a clear hierarchy of information that draws focus to its primary message and […]
Read MorePeople want answers before buying any product and will often go online in search of them. Instead of waiting for emails or phone calls with answers, people look online. An effective FAQ page helps your customers serve themselves while relieving the pressure from customer service staff. To create an effective FAQ, it’s best to empathize […]
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