Email marketing can be an invaluable way to drive revenue growth for your hotel, but to achieve results it requires taking an organized approach. Begin by making it simple for potential guests to sign up for your newsletter, offering incentives such as early check-in, room upgrades and promo codes to entice subscribers. Use email automation […]
Read MoreBooking conversion rates (CR) can be an invaluable asset to your hotel, though achieving them requires effort and strategy – but the rewards can be hugely rewarding. An ideal booking engine conversion rate takes into account only e-commerce-related traffic; your overall website conversion rate could be affected by other sources. What is a Conversion Rate? […]
Read MoreExperiences marked by exceptional interactions are key components of brand loyalty and trust; to craft them effectively requires UX designers. Hotel customers’ experiences begin long before they step foot inside your establishment; for this reason, the journey on your website must begin before entering. But what makes a great hotel website? Visual Hierarchy UX design […]
Read MoreBlogging to drive traffic to your hotel website is an integral component of an effective online marketing strategy. Blog posts allow for timely content that resonates with target audiences while simultaneously improving search engine optimization (SEO). Use tools like AnswerThePublic to research trending keywords, so your content resonates with potential guests. This could include local […]
Read MoreContent creation is an essential part of any business’s marketing strategy. It enables businesses to generate more leads and increase their sales by engaging their audience and providing them with valuable content that they can trust. It’s easy to forget about the benefits of content creation when you’re too busy running your business. But it’s […]
Read MoreWhether you’re running an upscale hotel or a budget hotel, there are a few things a hotel website must deliver to its guests. If you want yours to be successful, consider these best practices and design elements! First and foremost, your hotel website must provide visitors with a clear path to booking directly. This means […]
Read MoreWhether you’re a social media marketer or an entrepreneur, you need to stay up to date on the latest trends and technologies. By staying on top of these trends, you can find new ways to improve your marketing efforts. One of the most significant trends that will shape your social media marketing in 2023 is […]
Read MoreOn July 1, 2023, Google Analytics will sunset Universal Analytics (UA) and migrate to its successor, GA4 (web+app properties). If you’re using UA for your tracking, this is a big change. UA was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from […]
Read MoreWhether you’re new to email marketing or have been doing it for years, there are steps you can take to streamline your campaigns. First, you’ll need to determine your goals. This will help you tailor your emails to specific audiences. 1. Determine Your Goals The first step in creating a successful email marketing campaign is […]
Read MoreUsing content marketing to promote your business can be an effective way to drive traffic and generate leads. However, it can also be time-consuming and costly. In this article, we’ll take a look at some of the most common content marketing hacks that will cost you time and money. Learn how to avoid them and […]
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