Podcasts are digital audio files that can be easily streamed or downloaded for listening, making them an effective way of reaching a wide audience quickly and cost effectively. Enhancing podcast accessibility expands its potential audience and fosters inclusivity online. Transcripts and show notes may improve understanding for listeners with hearing impairments. Easily Accessible Media Player […]
Read MoreDisplaying room details and amenities on your website allows potential guests to see exactly what they will receive by selecting that accommodation, helping them make more informed decisions faster and book their trip sooner. Make your accommodations stand out by adding amenities to the Property & Amenities tab of each listing. Here are some helpful […]
Read MoreImplementing advanced search features on hotel websites is an effective way to enhance user experience and increase conversions. Here are a few strategies for doing it: Structured data markups (or schema) help search engines understand your content more quickly. Hotels, for instance, can utilize hotel schema to inform search engines which amenities their rooms provide. […]
Read MoreInstagram Stories offer hotels an ideal platform to showcase guest experiences and build credibility and foster community spirit – while providing an organic channel for bookings in the future. Use interactive questions to engage and intrigue audiences by asking them for their responses, such as guessing local attractions or menu ingredients that may remain secret. […]
Read MoreSearch engine optimization (SEO) remains a crucial aspect for hotel websites, even as people return to travel and reopen booking websites. Establishing high-quality SEO signals with Google can help increase website visibility and lead to direct bookings. An SEO-friendly site structure is key for this. Page Titles Page titles are one of the key components […]
Read MoreEmail reminders prior to guests arriving are an integral component of hotel marketing, serving as the final digital touchpoint before guests enter your property. Informational or promotional, content marketing can take various forms. From blogs, region’s histories, guided tours and updates to keeping readers engaged with your brand – these types of posts will keep […]
Read MoreFailure to adhere to hygiene protocols in food service and hospitality environments can result in foodborne illness outbreaks that damage customer loyalty and reputation. Fostering an environment of safety requires strong leadership. Implementing strategies that emphasize the significance of ongoing training can enhance employee engagement and commitment to maintaining high hygiene standards. 1. Invest in […]
Read MoreHospitality is all about providing warm, friendly treatment to everyone – this extends to websites offering hospitality services as they must adhere to Web Content Accessibility Guidelines (WCAG). In order to be considered fully accessible. Prioritizing website accessibility demonstrates a commitment to inclusiveness that may extend into physical venues as well. This is essential since […]
Read MoreHotel chains can improve their SEO by using structured data to display rich search results in Google listings. This will allow them to boost traffic. Structured data provides a consistent data model that facilitates efficient storage, querying and analysis across various programming languages and tools. By structuring your information this way, structured data enables you […]
Read MoreSocial media has become an invaluable asset to hotels. This course introduces students to digital marketing strategies that will allow them to use social media effectively for the benefit of their hotel. Social media offers hotels an ideal platform to engage their target audiences pre-trip, showcase onsite attractions and promote the lifestyle they provide; but […]
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