Utilizing parallax scrolling on your website is an excellent way to provide users with an engaging and immersive experience, but be mindful that its use may disorient some and cause slow load times. DHNN’s site is like an interactive digital rollercoaster, with images that move, fade and shift at various rates. Their “More Milk” page […]
Read MoreSocial media can be an extremely effective tool for hotel brands, helping to engage their target audiences and build loyalty among potential guests. Plus, using it correctly can also lead to direct bookings! To expand your reach, consider running paid social media ads on platforms like Facebook. Depending on which platform it is run on, […]
Read MoreMobile SEO encompasses various strategies and practices designed to enhance the performance and search visibility of a website on mobile devices, and create an enjoyable user experience for mobile visitors. Title tags and meta descriptions are directly found on a webpage and help users and crawlers navigate it more easily; they constitute on-page SEO techniques. […]
Read MoreEmail addresses provided to you can be utilized by sending post-stay emails that showcase what makes your hotel special and include information about local attractions or activities that might appeal to them based on segments you create from their data. Your first welcome email should arrive immediately after they sign up; otherwise they might forget! […]
Read MoreThe About Us page is one of the most essential pages on any website, serving to establish credibility, build trust and create connections between yourself and your target audience. With Kadence Blocks, an easy no-code solution ready to use right within WordPress editor, you can be creative while building engaging content that encourages direct bookings. […]
Read MoreYour guests have many ways of booking directly with you – rate matching, creating value-for-money promotions and offering exclusive benefits can all increase direct bookings and drive revenue for you! A hotel booking engine is also an effective tool. There are many strategies available to encourage guests to book directly. One effective strategy to do […]
Read MoreHospitality branding is an integral component of hospitality marketing strategies, helping build an engaged community while creating long-term brand recognition and sustainability. Targeted advertising also helps hospitality businesses reach potential customers at a cost-efficient level, making sure that your hospitality business reaches the right audience. 1. It Creates a Positive First Impression Hospitality industry competition […]
Read MoreYour hotel should highlight its best features by posting eye-catching photographs of its exterior, rooms and amenities on Instagram. Furthermore, this platform allows users to share boomerangs (a burst of pictures that play back and forth) or reels (short videos containing multiple clips). Guest-generated content such as reviews and testimonials provide authenticity and trustworthiness for […]
Read MoreSearch engine optimization (SEO) is an essential strategy to ensure the success of any hotel website, with an objective being advancing in Google rankings for relevant keywords while increasing traffic to it. To evaluate whether your SEO strategy is working effectively, it is wise to regularly conduct an SEO audit. Use SEMrush for keyword research […]
Read MoreUser-generated content (UGC) in your email strategy can increase engagement, brand credibility and sales – provided it reaches the right target audience and results in successful email campaigns. Choosing appropriate UGC is crucial – click here for advice from marketers on choosing UGC that delivers what’s required of them for effective campaigns! UGC (User Generated […]
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