SEO

The Impact of Online Reviews on Your Hotel’s SEO

November 1, 2024

Hoteliers who rely on online reviews as a competitive edge will benefit greatly. Potential guests often look at reviews before making booking decisions, so having high ratings will be essential in drawing and keeping customers. Hotel SEO (Search Engine Optimization) involves optimizing your website to rank higher in search engine results pages (SERPs). A properly […]

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Using Google Analytics to Track Your Hotel’s SEO Performance

October 26, 2024

Hotel SEO is a long-term commitment. By setting up and performing regular analyses on your hotel site and bookings, and acting upon insights as soon as they come in, SEO can transform both. Google Analytics 4 (GA4) provides key metrics and reports that allow hoteliers to measure the success of their SEO initiatives. Here are […]

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Hotel SEO Reporting: Monitoring and Presenting Your Hotel’s SEO Progress

October 19, 2024

Your clients don’t pay you to analyze mountains of data; they want to see what results have been accomplished. So be sure to include an executive summary at the start of your report, clearly outlining results against goals. Use DashThis to automatically generate and deliver SEO reports to clients on an interval of your choice […]

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The Benefits of Long-Tail Keywords for Hotel SEO

October 12, 2024

Increase your hotel’s visibility and generate traffic using long-tail keywords to drive more direct bookings from potential guests, decreasing dependence on online travel agents (OTAs) while avoiding their 15-25% commission charges. Google Keyword Planner can be an excellent way to quickly identify high-volume, relevant keywords for your hotel. These tend to be less competitive than […]

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How to Use Google My Business to Boost Your Hotel’s SEO

October 4, 2024

Search engine optimization (SEO) involves multiple components. Marketers frequently focus on technical SEO such as optimizing website speed and improving crawlability; however, local optimization should also be prioritized. Hoteliers can improve their local SEO by optimizing their Google Business profile and using Google Posts to promote services and amenities at their establishment. 1. Optimize Your […]

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The Future of SEO in the Hospitality Industry

September 28, 2024

Search Engine Optimization (SEO) is an essential strategy for increasing both hotel revenue and visibility online. SEO allows your hotel to generate organic traffic from prospective guests while driving direct bookings directly, thus decreasing OTA commission fees and cutting down the reliance. Smart hotels invest in on-page, local, and technical SEO strategies in order to […]

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Seasonal SEO Strategies for Hotels and Resorts

September 20, 2024

Hotel and resort businesses requiring SEO in order to increase their presence on search engine result pages (SERPs) and increase bookings require search engine optimization as part of their online marketing strategy. As consumer search behavior constantly evolves, SEO must also remain an essential element of their online marketing plan. Keyword selection and integration are […]

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How to Use Internal Linking to Boost Your Hotel?s SEO

September 14, 2024

Domain Authority and Page Authority or PageRank are familiar concepts. But did you know that individual pages on your website can share in their own unique authority, too? This is known as page authority or PageRank. Utilizing these internal linking tactics can increase your hotel’s SEO, helping it attract new guests while strengthening brand recognition. […]

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Integrating SEO With Your Hotel’s Overall Marketing Strategy

September 7, 2024

Integrating SEO into your hotel’s overall marketing strategy is vital to increasing bookings, including keyword research, website optimisation, content creation and ongoing monitoring and tracking to identify opportunities for improvement. Stay away from black hat SEO techniques such as keyword stuffing or hidden text that could result in penalties from Google. Instead, opt for more […]

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Optimizing Your Hotel’s Website for Voice Search

August 31, 2024

Voice search on mobile devices and smart speakers has become an increasingly popular way of searching for information. Optimizing your hotel website to take advantage of this trend will bring you increased traffic and direct bookings. Content should reflect natural, conversational questions asked by your target audience when searching with voice search. Include FAQ pages […]

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