Search engine optimization (SEO) remains a crucial aspect for hotel websites, even as people return to travel and reopen booking websites. Establishing high-quality SEO signals with Google can help increase website visibility and lead to direct bookings. An SEO-friendly site structure is key for this. Page Titles Page titles are one of the key components […]
Read MoreImplementing effective call-to-actions into SEO content can increase engagement metrics, positively affecting search engine rankings. But creating clickable CTA buttons requires using best practices in design and text. CTAs typically feature text such as “Buy Now” or “Subscribe.” But visual cues may also work to encourage clicks; studies show that images tend to attract more […]
Read MoreImagine trying to book your room at your hotel’s website using your mobile device; would you need to pinch and zoom to read all of the text or would another site offer more suitable browsing experiences for you? Responsive hotel websites are essential to providing users with an enjoyable user experience and increasing search engine […]
Read MoreMobile SEO encompasses various strategies and practices designed to enhance the performance and search visibility of a website on mobile devices, and create an enjoyable user experience for mobile visitors. Title tags and meta descriptions are directly found on a webpage and help users and crawlers navigate it more easily; they constitute on-page SEO techniques. […]
Read MoreSearch engine optimization (SEO) is an essential strategy to ensure the success of any hotel website, with an objective being advancing in Google rankings for relevant keywords while increasing traffic to it. To evaluate whether your SEO strategy is working effectively, it is wise to regularly conduct an SEO audit. Use SEMrush for keyword research […]
Read MoreHotels need an effective SEO strategy in place in order to maximize online visibility and establish themselves as industry experts. But effective SEO requires taking an holistic approach which includes content marketing and local search optimization. Guest blogging can be an effective way to integrate these tactics into your digital marketing strategy and build the […]
Read MoreUtilize social media marketing to increase the exposure and reach of your hotel, creating engaging content and running targeted ads to attract the desired target market and drive more conversions. Hospitality businesses can utilize social media to monitor and respond to customer reviews, showing their commitment to customer satisfaction while also offering unique experiences to […]
Read MoreVideo SEO (Search Engine Optimization) is the practice of optimizing hotel videos to increase search engine visibility, through use of appropriate keywords, engaging titles and descriptions, schema markup or any other method. This ensures your videos can be searched. Today’s consumers value creative and emotive approaches when it comes to marketing collateral – including video. […]
Read MoreSEO stands for “Search Engine Optimization,” and refers to a technique designed to increase the visibility of hotel websites in search engine results pages (SERPs). SEO includes various elements, including keywords, meta tags and structured data structures. Begin by researching which keywords your audience searches for when looking for hotels, and select those most relevant […]
Read MoreYour potential guest doesn’t care about your hotel itself; what they care about is how it will benefit them. With a local landing page, it enables you to showcase what services and amenities your hotel provides and how they can fulfill his travel needs. Integrate your hotel logo onto the landing page so that visitors […]
Read More