Hotel and resort businesses requiring SEO in order to increase their presence on search engine result pages (SERPs) and increase bookings require search engine optimization as part of their online marketing strategy. As consumer search behavior constantly evolves, SEO must also remain an essential element of their online marketing plan. Keyword selection and integration are […]
Read MoreDomain Authority and Page Authority or PageRank are familiar concepts. But did you know that individual pages on your website can share in their own unique authority, too? This is known as page authority or PageRank. Utilizing these internal linking tactics can increase your hotel’s SEO, helping it attract new guests while strengthening brand recognition. […]
Read MoreIntegrating SEO into your hotel’s overall marketing strategy is vital to increasing bookings, including keyword research, website optimisation, content creation and ongoing monitoring and tracking to identify opportunities for improvement. Stay away from black hat SEO techniques such as keyword stuffing or hidden text that could result in penalties from Google. Instead, opt for more […]
Read More