Hotel and resort businesses requiring SEO in order to increase their presence on search engine result pages (SERPs) and increase bookings require search engine optimization as part of their online marketing strategy. As consumer search behavior constantly evolves, SEO must also remain an essential element of their online marketing plan. Keyword selection and integration are […]
Read MoreDomain Authority and Page Authority or PageRank are familiar concepts. But did you know that individual pages on your website can share in their own unique authority, too? This is known as page authority or PageRank. Utilizing these internal linking tactics can increase your hotel’s SEO, helping it attract new guests while strengthening brand recognition. […]
Read MoreIntegrating SEO into your hotel’s overall marketing strategy is vital to increasing bookings, including keyword research, website optimisation, content creation and ongoing monitoring and tracking to identify opportunities for improvement. Stay away from black hat SEO techniques such as keyword stuffing or hidden text that could result in penalties from Google. Instead, opt for more […]
Read MoreVoice search on mobile devices and smart speakers has become an increasingly popular way of searching for information. Optimizing your hotel website to take advantage of this trend will bring you increased traffic and direct bookings. Content should reflect natural, conversational questions asked by your target audience when searching with voice search. Include FAQ pages […]
Read MoreSearch engine optimization (SEO) remains a crucial aspect for hotel websites, even as people return to travel and reopen booking websites. Establishing high-quality SEO signals with Google can help increase website visibility and lead to direct bookings. An SEO-friendly site structure is key for this. Page Titles Page titles are one of the key components […]
Read MoreImplementing effective call-to-actions into SEO content can increase engagement metrics, positively affecting search engine rankings. But creating clickable CTA buttons requires using best practices in design and text. CTAs typically feature text such as “Buy Now” or “Subscribe.” But visual cues may also work to encourage clicks; studies show that images tend to attract more […]
Read MoreImagine trying to book your room at your hotel’s website using your mobile device; would you need to pinch and zoom to read all of the text or would another site offer more suitable browsing experiences for you? Responsive hotel websites are essential to providing users with an enjoyable user experience and increasing search engine […]
Read MoreMobile SEO encompasses various strategies and practices designed to enhance the performance and search visibility of a website on mobile devices, and create an enjoyable user experience for mobile visitors. Title tags and meta descriptions are directly found on a webpage and help users and crawlers navigate it more easily; they constitute on-page SEO techniques. […]
Read MoreSearch engine optimization (SEO) is an essential strategy to ensure the success of any hotel website, with an objective being advancing in Google rankings for relevant keywords while increasing traffic to it. To evaluate whether your SEO strategy is working effectively, it is wise to regularly conduct an SEO audit. Use SEMrush for keyword research […]
Read MoreHotels need an effective SEO strategy in place in order to maximize online visibility and establish themselves as industry experts. But effective SEO requires taking an holistic approach which includes content marketing and local search optimization. Guest blogging can be an effective way to integrate these tactics into your digital marketing strategy and build the […]
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