SEO

Integrating SEO With Your Hotel’s Overall Marketing Strategy

September 7, 2024

Integrating SEO into your hotel’s overall marketing strategy is vital to increasing bookings, including keyword research, website optimisation, content creation and ongoing monitoring and tracking to identify opportunities for improvement. Stay away from black hat SEO techniques such as keyword stuffing or hidden text that could result in penalties from Google. Instead, opt for more […]

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Optimizing Your Hotel’s Website for Voice Search

August 31, 2024

Voice search on mobile devices and smart speakers has become an increasingly popular way of searching for information. Optimizing your hotel website to take advantage of this trend will bring you increased traffic and direct bookings. Content should reflect natural, conversational questions asked by your target audience when searching with voice search. Include FAQ pages […]

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Building an SEO-Friendly Site Structure for Hotel Websites

August 24, 2024

Search engine optimization (SEO) remains a crucial aspect for hotel websites, even as people return to travel and reopen booking websites. Establishing high-quality SEO signals with Google can help increase website visibility and lead to direct bookings. An SEO-friendly site structure is key for this. Page Titles Page titles are one of the key components […]

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Implementing Effective Call-To-Actions in SEO Content

August 16, 2024

Implementing effective call-to-actions into SEO content can increase engagement metrics, positively affecting search engine rankings. But creating clickable CTA buttons requires using best practices in design and text. CTAs typically feature text such as “Buy Now” or “Subscribe.” But visual cues may also work to encourage clicks; studies show that images tend to attract more […]

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The Importance of a Responsive Website Design in Hotel SEO

August 10, 2024

Imagine trying to book your room at your hotel’s website using your mobile device; would you need to pinch and zoom to read all of the text or would another site offer more suitable browsing experiences for you? Responsive hotel websites are essential to providing users with an enjoyable user experience and increasing search engine […]

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Optimizing Your Hotel Website for Mobile Users

August 3, 2024

Mobile SEO encompasses various strategies and practices designed to enhance the performance and search visibility of a website on mobile devices, and create an enjoyable user experience for mobile visitors. Title tags and meta descriptions are directly found on a webpage and help users and crawlers navigate it more easily; they constitute on-page SEO techniques. […]

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How to Check Your Hotel Website’s SEO Health

July 27, 2024

Search engine optimization (SEO) is an essential strategy to ensure the success of any hotel website, with an objective being advancing in Google rankings for relevant keywords while increasing traffic to it. To evaluate whether your SEO strategy is working effectively, it is wise to regularly conduct an SEO audit. Use SEMrush for keyword research […]

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The Role of Guest Blogging in Building SEO for Hotels

July 20, 2024

Hotels need an effective SEO strategy in place in order to maximize online visibility and establish themselves as industry experts. But effective SEO requires taking an holistic approach which includes content marketing and local search optimization. Guest blogging can be an effective way to integrate these tactics into your digital marketing strategy and build the […]

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Leveraging Social Media for SEO Benefits in Hospitality

July 13, 2024

Utilize social media marketing to increase the exposure and reach of your hotel, creating engaging content and running targeted ads to attract the desired target market and drive more conversions. Hospitality businesses can utilize social media to monitor and respond to customer reviews, showing their commitment to customer satisfaction while also offering unique experiences to […]

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Video SEO – Optimizing Your Hotel’s Video Content For Search Engine Visibility

July 5, 2024

Video SEO (Search Engine Optimization) is the practice of optimizing hotel videos to increase search engine visibility, through use of appropriate keywords, engaging titles and descriptions, schema markup or any other method. This ensures your videos can be searched. Today’s consumers value creative and emotive approaches when it comes to marketing collateral – including video. […]

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