Customer feedback comes in various forms, from product inquiries to suggestions for improvements. The goal is to use these ideas to drive new features, refine current offerings and enhance user experiences. Reviews are content, and search engines love unique, valuable material. Working with Romain Berg can help boost your local SEO and help meet search […]
Read MoreHotels can leverage SEO by increasing their presence in search engines. A well-executed SEO strategy may lead to increased visitors and bookings. Implementing an effective hotel SEO strategy can be challenging for multi-location brands. By following these 10 pillars of successful SEO strategies, hotels can increase online visibility and access a wider audience. 1. On-Page […]
Read MoreCapitalizing on events and local attractions can be an effective way to enhance local SEO and expand your audience. In this blog post, we will outline strategies that will enable you to use community events as an asset when pursuing SEO objectives. Create event landing pages optimized with relevant keywords and use schema markup to […]
Read MoreContent in SEO for accommodation providers is an intricate subject with multiple aspects to take into account. SEO practices commonly employed include keyword research, content creation and copywriting as well as user experience analysis. Utilizing local keywords when developing content for your hotel website will enable you to attract travellers interested in visiting the area. […]
Read MoreHotel and resort marketers possess an array of tools at their disposal for attracting new guests, with organic search being one such element of their marketing mix. Encourage guests to share their experience at your property via social media; this will build engagement while acting as an SEO growth spurt. 1. Backlinks SEO (search engine […]
Read MoreAre you seeking ways to boost the SEO strategy for your hotel? Implementing these top technical strategies will increase its visibility among event planners and increase bookings. Quality content is also key. Make sure that it’s relevant, informative, and engaging; avoid using complex language; check for grammatical errors before publishing; avoid using jargon! 1. Not […]
Read MoreSEO (Search Engine Optimization) is an ongoing process and one of the best ways to expose your hotel to new customers. A site that ranks highly on Google will draw in more visitors. But for your content to rank highly, it must be both relevant and well-structured – this means using canonical tags and making […]
Read MoreYour hotel should acquire quality backlinks from trustworthy websites if it wants to enhance its online presence and drive people towards it. Traffic generated from social media channels such as YouTube is beneficial to both you and Google; it shows them that your content is relevant and trustworthy. 1. Guest blogging Hotels must not only […]
Read MoreImage optimization enhances visual content for SEO purposes, improving site performance and providing a better user experience. Image compression enables smaller file sizes without losing quality – helping website loads quicker while increasing overall Google image search visibility. Properly labeling images helps search engines recognize text within them and interpret your content effectively. 1. Use […]
Read MoreOn July 1, 2023, Google Analytics will sunset Universal Analytics (UA) and migrate to its successor, GA4 (web+app properties). If you’re using UA for your tracking, this is a big change. UA was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from […]
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