SEO (Search Engine Optimization) is an ongoing process and one of the best ways to expose your hotel to new customers. A site that ranks highly on Google will draw in more visitors. But for your content to rank highly, it must be both relevant and well-structured – this means using canonical tags and making […]
Read MoreYour hotel should acquire quality backlinks from trustworthy websites if it wants to enhance its online presence and drive people towards it. Traffic generated from social media channels such as YouTube is beneficial to both you and Google; it shows them that your content is relevant and trustworthy. 1. Guest blogging Hotels must not only […]
Read MoreImage optimization enhances visual content for SEO purposes, improving site performance and providing a better user experience. Image compression enables smaller file sizes without losing quality – helping website loads quicker while increasing overall Google image search visibility. Properly labeling images helps search engines recognize text within them and interpret your content effectively. 1. Use […]
Read MoreOn July 1, 2023, Google Analytics will sunset Universal Analytics (UA) and migrate to its successor, GA4 (web+app properties). If you’re using UA for your tracking, this is a big change. UA was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from […]
Read MoreSEO has been a popular marketing tactic for many years now. It has been used to drive a large amount of traffic to websites. However, over time it has become harder to get ranked in the top search results pages. This is because Google has developed their own algorithm to spot and eliminate spammy techniques. […]
Read MoreThe hotel industry is a competitive one, and if you want to be seen by your target audience, you need to be visible on the first page of Google search results. To boost your hotel’s visibility online, you need to take the time to make sure that your site is properly optimized for SEO. This […]
Read MoreSearch engine optimisation (SEO) is one of the most valuable digital marketing strategies for hotels to stand out from the competition. It can generate more website traffic, lead generation and direct bookings. A number of tasks and practices fall under the umbrella of SEO, including keyword research, content creation, copywriting, site organization and social media […]
Read MoreGetting your content to the top of search engine results pages (SERPs) can help you attract qualified leads. That can help you shorten the buying cycle and increase your conversions. When you’re building an SEO strategy, it’s important to remember that it takes time and patience. But the rewards are well worth it. Keyword research […]
Read MoreMobile SEO is crucial for your business if you want to attract more traffic and increase conversions. With more and more people using their mobile devices to find information, you need a well-optimized website that caters to this trend. There are several best practices to follow when optimizing for mobile SEO. These tips can help […]
Read MoreSearch engine optimization (SEO) is the process of optimizing your hotel website to rank higher in search engines. It also helps you boost direct bookings, enhance your online presence and strengthen your brand image. SEO is a competitive field, but it can be effective and cost-effective. Whether you’re a large, established hotel or a small […]
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