Social media provides hotels with an essential means of increasing exposure and direct bookings while also offering the chance to share the hotel’s special offerings and values with both existing guests and new arrivals. User-generated content, like photos or videos tagged with your hotel, travel advice and staff highlights is an effective way to engage […]
Read MoreSocial media analytics are invaluable tools that allow marketers to be data-driven in reaching their marketing and business goals, including tracking content performance, conversion, branding and customer service. Effective tracking begins by setting specific and measurable objectives that align with your business goals. Tracking these metrics also involves regularly communicating them to key stakeholders via […]
Read MoreBehind-the-scenes content is an excellent way to connect with your target audience and generate engagement. It gives viewers an inside view of your brand while showing them who are behind it all – humanizing you! BTS content includes videos, photos and blog posts that show the process behind products, events or productions – from bloopers […]
Read MoreUse of UGC on Your Hotel’s Social Media is one of the best ways to build trust with travel shoppers, creating genuine emotional bonds between potential guests and yourself. When done right, UGC allows for real conversations. Make a point of sharing user-generated content (UGC), such as reviews and testimonials, across social media channels and […]
Read MoreHotel social media marketing best practices can help increase brand recognition, increase website traffic and foster long-term customer relationships. Here are a few ideas to get you started on your path towards social media success for hoteliers. Provide user-generated content (UGC), such as photos and videos of your hotel rooms and amenities, to build trust […]
Read MoreSocial media marketing can be an effective marketing strategy for hotels, but requires time and effort to manage effectively. There are various platforms you can utilize such as Instagram and TikTok that could help promote your property. UGC and influencer marketing are an excellent way to increase brand recognition and bookings. Furthermore, you can use […]
Read MoreSocial media is becoming a prominent way for customers to reach out to companies with inquiries and issues. Effective customer service through this medium requires organizations to be responsive and understanding. Customers want to feel heard and understood when posting public tweets, commenting on Facebook posts or sending private messages via social media platforms. Here […]
Read MoreModern travellers expect more from their hotel experiences than just sleeping there, and compelling video is an effective medium to share these memories and build connections between viewers and your hotel. Demonstrate how your staff interacts with customers, giving them the chance to highlight their unique skillsets and build trust amongst customers. Doing this will […]
Read MoreNo business is immune from receiving negative comments on social media. From internet trolls to genuine upset customers, these remarks can damage brand image. As quickly as possible, it’s crucial that businesses respond to negative comments made about them or about them in general. Not only will doing so demonstrate your responsiveness to those making […]
Read MoreAn effective community requires strong initial members. Select them carefully. Your community’s “why” should be at the core of all decisions made regarding its creation and management; from creating content to measuring success metrics. Understanding it will enable you to establish an environment which supports both your business and customers effectively. Social Media Social media […]
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