No business is immune from receiving negative comments on social media. From internet trolls to genuine upset customers, these remarks can damage brand image. As quickly as possible, it’s crucial that businesses respond to negative comments made about them or about them in general. Not only will doing so demonstrate your responsiveness to those making […]
Read MoreAn effective community requires strong initial members. Select them carefully. Your community’s “why” should be at the core of all decisions made regarding its creation and management; from creating content to measuring success metrics. Understanding it will enable you to establish an environment which supports both your business and customers effectively. Social Media Social media […]
Read MoreContent you create for your hotel’s social media should reflect the values, aesthetics and personality of its property in order to establish an online presence that generates bookings and will enhance guest bookings. Utilize photos and videos of your rooms, amenities, and local attractions to highlight what sets your hotel apart from others. Also post […]
Read MoreSocial media can be a useful resource during a pandemic to quickly disseminate information on diagnosis, treatment and follow-up protocols; however, these same tools can amplify an infodemic that fuels unfounded panic and inhibits global response efforts. Effective crisis and risk communication strategies are integral in alleviating anxiety and panic, and encouraging sustainable protective measures. […]
Read MoreInstagram Stories offer hotels an ideal platform to showcase guest experiences and build credibility and foster community spirit – while providing an organic channel for bookings in the future. Use interactive questions to engage and intrigue audiences by asking them for their responses, such as guessing local attractions or menu ingredients that may remain secret. […]
Read MoreSocial media has become an invaluable asset to hotels. This course introduces students to digital marketing strategies that will allow them to use social media effectively for the benefit of their hotel. Social media offers hotels an ideal platform to engage their target audiences pre-trip, showcase onsite attractions and promote the lifestyle they provide; but […]
Read MoreShowcasing your hotel’s distinctive features requires striking a delicate balance of aesthetics, engagement and authenticity. From architectural grandeur to breathtaking views and unique experiences curated for guests, it is vitally important to showcase all that makes your property truly remarkable. Adopting these social media post ideas into your marketing plan can help expand online reach […]
Read MoreSocial media can be an extremely effective tool for hotel brands, helping to engage their target audiences and build loyalty among potential guests. Plus, using it correctly can also lead to direct bookings! To expand your reach, consider running paid social media ads on platforms like Facebook. Depending on which platform it is run on, […]
Read MoreYour hotel should highlight its best features by posting eye-catching photographs of its exterior, rooms and amenities on Instagram. Furthermore, this platform allows users to share boomerangs (a burst of pictures that play back and forth) or reels (short videos containing multiple clips). Guest-generated content such as reviews and testimonials provide authenticity and trustworthiness for […]
Read MoreCollecting customer feedback is a crucial element of any organization’s marketing strategy, and one way of accomplishing this goal is via social media polls and surveys. Survey responses can provide valuable insights into your audience and can inform blog content, campaigns and overall marketing strategy. Here are a few strategies for using social media polls […]
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