Instagram Stories offer hotels an ideal platform to showcase guest experiences and build credibility and foster community spirit – while providing an organic channel for bookings in the future. Use interactive questions to engage and intrigue audiences by asking them for their responses, such as guessing local attractions or menu ingredients that may remain secret. […]
Read MoreSocial media has become an invaluable asset to hotels. This course introduces students to digital marketing strategies that will allow them to use social media effectively for the benefit of their hotel. Social media offers hotels an ideal platform to engage their target audiences pre-trip, showcase onsite attractions and promote the lifestyle they provide; but […]
Read MoreShowcasing your hotel’s distinctive features requires striking a delicate balance of aesthetics, engagement and authenticity. From architectural grandeur to breathtaking views and unique experiences curated for guests, it is vitally important to showcase all that makes your property truly remarkable. Adopting these social media post ideas into your marketing plan can help expand online reach […]
Read MoreSocial media can be an extremely effective tool for hotel brands, helping to engage their target audiences and build loyalty among potential guests. Plus, using it correctly can also lead to direct bookings! To expand your reach, consider running paid social media ads on platforms like Facebook. Depending on which platform it is run on, […]
Read MoreYour hotel should highlight its best features by posting eye-catching photographs of its exterior, rooms and amenities on Instagram. Furthermore, this platform allows users to share boomerangs (a burst of pictures that play back and forth) or reels (short videos containing multiple clips). Guest-generated content such as reviews and testimonials provide authenticity and trustworthiness for […]
Read MoreCollecting customer feedback is a crucial element of any organization’s marketing strategy, and one way of accomplishing this goal is via social media polls and surveys. Survey responses can provide valuable insights into your audience and can inform blog content, campaigns and overall marketing strategy. Here are a few strategies for using social media polls […]
Read MoreVideo has quickly become a go-to marketing tactic for travel and hospitality companies. From taking stunning footage of hotel grounds to interviewing employees, video can help your brand communicate an image of luxury and comfort to potential guests. Short-form videos have become increasingly popular on platforms like TikTok. To take full advantage of the surge […]
Read MoreYour team needs a social media style guide in order to produce on-brand posts quickly. Additionally, this document assists new hires quickly as they join your social media department. Ideal, your style guide should address how to engage followers, respond to customer feedback and achieve overall best practices from both a language and visual standpoint. […]
Read MoreSocial media provides hotels with a powerful marketing tool to promote their property, establish an authoritative online presence, and interact with guests. However, effective hotel social media marketing requires a consistent strategy tailored to the features of each platform. Instagram provides hoteliers with an ideal platform to showcase their hotel and its surroundings visually, while […]
Read MoreHotels are increasingly using social media to market their offerings and connect with guests in ways traditional marketing channels cannot. Furthermore, these tools offer valuable feedback and data which can be used to enhance the customer experience. Hotel chains are taking advantage of messaging platforms to offer direct bookings through their mobile applications, with this […]
Read More