B2B marketers can utilize LinkedIn to generate leads and establish brand recognition with business audiences. A properly optimized profile and company page increase discoverability via searches with relevant keywords. LinkedIn makes it easy and efficient to reach your target audience without them leaving the site, with native documents (such as original reports or trend forecasts […]
Read MoreEffective social media campaigns for hotels help build trust with potential guests while remaining cost-effective, differentiating their brands from competitors. From UGC posts with breathtaking views or an artistic Instagram reel, great content resonates with audiences. User-generated content (UGC) creates authenticity and trust while informative pieces establish hotels as industry experts. Identify Your Target Audience […]
Read MoreHoteliers have an incredible opportunity to attract travel shoppers online in 2022, and it will become more important than ever that your hotel maintains an effective presence across social media platforms such as Facebook, Instagram, TikTok etc. Visual content works particularly well on Instagram and Snapchat is most appealing to a younger demographic. A carefully […]
Read MoreTravel bloggers and vloggers offer an effective means of reaching a wide audience; however, a successful collaboration depends on many factors. Setting clear goals and metrics for your campaign is vitally important, while disclosure of partnerships should always be respected – ensure your audience knows when a post is sponsored using relevant hashtags like #ad […]
Read MoreGet the best results from social media takes more than posting updates; hoteliers must monitor mentions and examine data to assess what works well and what doesn’t. Travellers enjoy seeing photos and videos, so share tips, recommendations, and stories with them. Such posts tend to perform better than ones with solely sales-focused goals. 1. Understand […]
Read MoreIntegration of these strategies into your hotel marketing arsenal can elevate its online presence, foster guest engagement, and increase brand loyalty. Below are real-life success stories from top hospitality players that could serve as examples for social media marketing campaigns: Images, videos and virtual tours that showcase accommodations, amenities and local attractions capture travelers’ interest […]
Read MoreHospitality brands utilize social media as an effective platform to show off their amenities, experiences and more. But this doesn’t necessarily mean all marketing content must be presented as a billboard or paid online ad. Influencer marketing is an invaluable strategy for hospitality marketing, helping hotels build an authentic brand and connect with both past […]
Read MoreSocial media is a crucial platform for hotels to showcase their properties and special offers. Influencer marketing, live videos, and reels can increase engagement and capture the attention of new audiences. Collaborations with local partners elevate guest experiences, creating a unique brand identity and fostering loyalty. However, partnerships must be strategically managed to ensure a […]
Read MoreHotels can use branded hashtags to drive user-generated content creation. For instance, the DoubleTree hotel in Portland could use #DoubleTreePDX to market its services and amenities to potential guests. Engaging your Instagram audience through high-quality, customised content is the key to successful engagement on this platform. This may include pictures, stories or Boomerangs. Hashtags are […]
Read MoreUtilizing social media to showcase your hotel’s sustainability initiatives can be an effective way of drawing in eco-conscious guests. Initiatives like recycling waste, replacing inefficient appliances with energy efficient alternatives and composting programs can all help save money while simultaneously decreasing environmental impact. Content depicting lush landscapes and adorable animals enjoying nature have proven highly […]
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