Video has quickly become a go-to marketing tactic for travel and hospitality companies. From taking stunning footage of hotel grounds to interviewing employees, video can help your brand communicate an image of luxury and comfort to potential guests. Short-form videos have become increasingly popular on platforms like TikTok. To take full advantage of the surge […]
Read MoreYour team needs a social media style guide in order to produce on-brand posts quickly. Additionally, this document assists new hires quickly as they join your social media department. Ideal, your style guide should address how to engage followers, respond to customer feedback and achieve overall best practices from both a language and visual standpoint. […]
Read MoreSocial media provides hotels with a powerful marketing tool to promote their property, establish an authoritative online presence, and interact with guests. However, effective hotel social media marketing requires a consistent strategy tailored to the features of each platform. Instagram provides hoteliers with an ideal platform to showcase their hotel and its surroundings visually, while […]
Read MoreHotels are increasingly using social media to market their offerings and connect with guests in ways traditional marketing channels cannot. Furthermore, these tools offer valuable feedback and data which can be used to enhance the customer experience. Hotel chains are taking advantage of messaging platforms to offer direct bookings through their mobile applications, with this […]
Read MoreB2B marketers can utilize LinkedIn to generate leads and establish brand recognition with business audiences. A properly optimized profile and company page increase discoverability via searches with relevant keywords. LinkedIn makes it easy and efficient to reach your target audience without them leaving the site, with native documents (such as original reports or trend forecasts […]
Read MoreEffective social media campaigns for hotels help build trust with potential guests while remaining cost-effective, differentiating their brands from competitors. From UGC posts with breathtaking views or an artistic Instagram reel, great content resonates with audiences. User-generated content (UGC) creates authenticity and trust while informative pieces establish hotels as industry experts. Identify Your Target Audience […]
Read MoreHoteliers have an incredible opportunity to attract travel shoppers online in 2022, and it will become more important than ever that your hotel maintains an effective presence across social media platforms such as Facebook, Instagram, TikTok etc. Visual content works particularly well on Instagram and Snapchat is most appealing to a younger demographic. A carefully […]
Read MoreTravel bloggers and vloggers offer an effective means of reaching a wide audience; however, a successful collaboration depends on many factors. Setting clear goals and metrics for your campaign is vitally important, while disclosure of partnerships should always be respected – ensure your audience knows when a post is sponsored using relevant hashtags like #ad […]
Read MoreGet the best results from social media takes more than posting updates; hoteliers must monitor mentions and examine data to assess what works well and what doesn’t. Travellers enjoy seeing photos and videos, so share tips, recommendations, and stories with them. Such posts tend to perform better than ones with solely sales-focused goals. 1. Understand […]
Read MoreIntegration of these strategies into your hotel marketing arsenal can elevate its online presence, foster guest engagement, and increase brand loyalty. Below are real-life success stories from top hospitality players that could serve as examples for social media marketing campaigns: Images, videos and virtual tours that showcase accommodations, amenities and local attractions capture travelers’ interest […]
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