Social media should be an essential component of any hotel’s marketing plan. Social networks provide engaging ways to connect with their target audiences while keeping you up-to-date with customer feedback. All hotels strive for loyal clients, and loyalty programs can help facilitate that goal. Here are some key strategies for using social media channels to […]
Read MoreSocial media provides hospitality brands with a powerful tool to connect with customers and strengthen brand loyalty. Social media helps identify rapidly-evolving consumer trends, market their products effectively and offer superior customer support services. Social media provides something for everyone – from teens who use TikTok for entertainment purposes to grandmothers using Facebook to find […]
Read MoreAs a hotel brand, your social media presence is absolutely critical to its success. Your goals may include increasing brand visibility or driving more bookings. One way to accomplish this goal is through the use of a social media management tool which automates the process of responding to comments and messages on social media, saving […]
Read MoreSocial media can be an effective tool in times of crisis to communicate with customers and demonstrate transparency; yet it may also become a source of added anxiety for employees. Staying ahead of events requires closely monitoring channels and responding promptly. Also important: having a plan in place for dealing with crises. 1. Set Up […]
Read MoreSocial media calendars can help hotel businesses save time, meet their goals more easily, increase visibility and drive traffic back to their websites while driving leads and bookings. Send pictures and posts featuring your staff and guests having fun at the hotel, run contests or giveaways to engage your target audience, track results and analyze […]
Read MorePinterest can be an effective tool to promote hotels or vacation rentals. When marketing, many brands overlook its use, yet this platform can drive significant amounts of traffic directly to their properties. Pinterest provides an ideal alternative to Instagram in that you can create boards around topics that interest your audience such as DIY projects, […]
Read MoreEmployee advocacy refers to when employees share your company’s content within their network, helping you meet marketing, sales and recruitment goals. Not everyone has time to write thought-leadership articles or respond to each Facebook post your company makes; that’s where a social media employee advocacy platform comes in handy. Find Influencers Social media has become […]
Read MoreContests, giveaways and sweepstakes on social media can be powerful tools for increasing brand visibility and engaging audiences – and when executed effectively they can also yield invaluable audience insights. Tag-a-friend giveaways are timeless classics, providing participants with value by encouraging them to share contest posts with their social networks, and hoteliers can quickly implement […]
Read MoreHotel social media strategies can be varied and complex; they’re an excellent way to attract both existing guests and new arrivals as well as increase direct bookings. Share unique or peculiar facts about your hotel or destination to capture attention and boost engagement. Feature staff members for added human touch. Facebook Facebook should be an […]
Read MoreShowcase the unique experiences offered by your hotel by posting photos from past events on Instagram and including visually attractive graphics with convincing captions to draw customers in for future special events. Send videos featuring staff members to humanize and build trust in your brand and hotel. Also share behind-the-scenes glimpses such as kitchen prep […]
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