Reels on Instagram offer hotels a way to create short-form video content quickly. Reels also allow businesses to capitalize on trending topics and potentially viralise their own stories with ease. Reels can be shared on a hotel’s Instagram feed and discovered through an Explore tab, while they can also be edited using music from Instagram’s […]
Read MoreSocial media offers hotels an invaluable tool for building customer connections and strengthening brand identities. Here are some tips on how to use it effectively. Showing patrons the personal side of your hotel creates an environment of trust in which they feel at home. Responding promptly to feedback (both positive and negative) demonstrates that you’re […]
Read MoreSocial media marketing for hotels has never been more crucial. This involves crafting engaging content, responding to guest inquires quickly and monitoring performance metrics. Search for influencers whose audience aligns with that of your hotel and work with micro-influencers on Instagram, TikTok, and YouTube. Showcase the story behind your hotel’s unique offerings to increase direct […]
Read MoreCollaboration with influencers to promote your hotel offers many advantages, from increasing direct bookings and visibility, to realizing a significant return on investment. When selecting creators to work with, be sure they fit with your brand values and possess an engaged following. Give influencers access to the property’s standout features – like rooftop bars or […]
Read MoreSharing high-quality photos and videos that showcase your hotel are an effective way to attract followers and establish trust with potential guests. A behind-the-scenes tour video or live feed of its staff members could also prove valuable in building trust among potential guests. Use paid Facebook ads to ensure your content reaches more viewers and […]
Read MoreSocial media marketing for hotels is an integral component of their strategy and helps engage and retain their target audiences – especially luxury hotel customers. Create a business account on Instagram. This will give you access to data insights, allow branded hashtags to be used and allow republishing content from other accounts (with their permission) […]
Read MoreEstablishing an effective social media strategy is an essential element of running a hotel business. Depending on your goals, different metrics should be monitored. Promoting special events through social media is an effective way to attract new guests and foster customer loyalty. Content Creation Content creation is at the heart of any successful social media […]
Read MoreCaptions can be an effective way to draw viewers in and drive engagement on social media platforms like Twitter and Facebook. By understanding your target audience and including key elements like brevity, storytelling and call-to-actions (CTAs), captions that engage will resonate with followers while fulfilling social media goals can be created that work for all […]
Read MoreHospitality industry companies tend to experience higher engagement on Facebook from Monday to Thursday – likely because people start thinking ahead to weekend getaways! Even though these best times provide a starting point for any business or audience, remember to use this recommendation only as an initial point to measure performance data and then adjust […]
Read MoreHotel owners understand the significance of social media as an effective marketing strategy. Whether your team or an outside agency partner is posting content and responding to comments and messages on your behalf, you want to see their hard work bear fruit. Senior management may still have doubts about social media’s effect on bookings and […]
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