Employee advocacy refers to when employees share your company’s content within their network, helping you meet marketing, sales and recruitment goals. Not everyone has time to write thought-leadership articles or respond to each Facebook post your company makes; that’s where a social media employee advocacy platform comes in handy. Find Influencers Social media has become […]
Read MoreContests, giveaways and sweepstakes on social media can be powerful tools for increasing brand visibility and engaging audiences – and when executed effectively they can also yield invaluable audience insights. Tag-a-friend giveaways are timeless classics, providing participants with value by encouraging them to share contest posts with their social networks, and hoteliers can quickly implement […]
Read MoreHotel social media strategies can be varied and complex; they’re an excellent way to attract both existing guests and new arrivals as well as increase direct bookings. Share unique or peculiar facts about your hotel or destination to capture attention and boost engagement. Feature staff members for added human touch. Facebook Facebook should be an […]
Read MoreShowcase the unique experiences offered by your hotel by posting photos from past events on Instagram and including visually attractive graphics with convincing captions to draw customers in for future special events. Send videos featuring staff members to humanize and build trust in your brand and hotel. Also share behind-the-scenes glimpses such as kitchen prep […]
Read MoreReels on Instagram offer hotels a way to create short-form video content quickly. Reels also allow businesses to capitalize on trending topics and potentially viralise their own stories with ease. Reels can be shared on a hotel’s Instagram feed and discovered through an Explore tab, while they can also be edited using music from Instagram’s […]
Read MoreSocial media offers hotels an invaluable tool for building customer connections and strengthening brand identities. Here are some tips on how to use it effectively. Showing patrons the personal side of your hotel creates an environment of trust in which they feel at home. Responding promptly to feedback (both positive and negative) demonstrates that you’re […]
Read MoreSocial media marketing for hotels has never been more crucial. This involves crafting engaging content, responding to guest inquires quickly and monitoring performance metrics. Search for influencers whose audience aligns with that of your hotel and work with micro-influencers on Instagram, TikTok, and YouTube. Showcase the story behind your hotel’s unique offerings to increase direct […]
Read MoreCollaboration with influencers to promote your hotel offers many advantages, from increasing direct bookings and visibility, to realizing a significant return on investment. When selecting creators to work with, be sure they fit with your brand values and possess an engaged following. Give influencers access to the property’s standout features – like rooftop bars or […]
Read MoreSharing high-quality photos and videos that showcase your hotel are an effective way to attract followers and establish trust with potential guests. A behind-the-scenes tour video or live feed of its staff members could also prove valuable in building trust among potential guests. Use paid Facebook ads to ensure your content reaches more viewers and […]
Read MoreSocial media marketing for hotels is an integral component of their strategy and helps engage and retain their target audiences – especially luxury hotel customers. Create a business account on Instagram. This will give you access to data insights, allow branded hashtags to be used and allow republishing content from other accounts (with their permission) […]
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