Establishing an effective social media strategy is an essential element of running a hotel business. Depending on your goals, different metrics should be monitored. Promoting special events through social media is an effective way to attract new guests and foster customer loyalty. Content Creation Content creation is at the heart of any successful social media […]
Read MoreCaptions can be an effective way to draw viewers in and drive engagement on social media platforms like Twitter and Facebook. By understanding your target audience and including key elements like brevity, storytelling and call-to-actions (CTAs), captions that engage will resonate with followers while fulfilling social media goals can be created that work for all […]
Read MoreHospitality industry companies tend to experience higher engagement on Facebook from Monday to Thursday – likely because people start thinking ahead to weekend getaways! Even though these best times provide a starting point for any business or audience, remember to use this recommendation only as an initial point to measure performance data and then adjust […]
Read MoreHotel owners understand the significance of social media as an effective marketing strategy. Whether your team or an outside agency partner is posting content and responding to comments and messages on your behalf, you want to see their hard work bear fruit. Senior management may still have doubts about social media’s effect on bookings and […]
Read MoreWhether you’re a social media marketer or an entrepreneur, you need to stay up to date on the latest trends and technologies. By staying on top of these trends, you can find new ways to improve your marketing efforts. One of the most significant trends that will shape your social media marketing in 2023 is […]
Read MoreSocial media is a powerful tool for marketers, but it can also be a dangerous place. Whether you are new to the game or an experienced marketer, there are certain mistakes that can quickly sink your social media campaign. In this article, Forbes Communications Council members share the most common social media faux pas that […]
Read MoreSocial media is a great way to engage with your customers, build brand authority and increase website traffic. But you need a strategic approach to make the most of your efforts. The first step is to set goals that are specific, measurable and achievable. This will help you and your team stay focused and on […]
Read MoreSocial media platforms like Facebook, Instagram, and Twitter are key distribution channels for travel and hospitality businesses. They help travel marketers launch comprehensive marketing strategies and increase brand awareness. In addition to that, they offer advanced targeting options and access to a huge amount of user data. This gives travel marketers the opportunity to target […]
Read MoreThe ever-changing algorithms of Facebook have made it more difficult for brands to get noticed and increase engagement. But the good news is that there are some powerful ways to boost engagement on Facebook. One way is to post at the right time. Using social management tools like Facebook Insights will help you determine when […]
Read MoreIf you’re struggling to get more Facebook engagement from your fans, there are a few simple strategies you can try. The key is to understand what gets your fans excited about your posts. This can be done by analyzing your top-performing posts and taking note of the best formats, photos, and questions. 1. Post at […]
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