Hotels have the opportunity to use digital platforms as an effective tool in shaping guests’ decisions and driving hotel revenue, through user experience design that improves conversions and conversion rates. UX design involves making the booking experience as smooth and straightforward as possible, from secure payment gateways and transparent booking processes, to personalization that builds […]
Read MoreBlogging to Drive Traffic to Your Hotel Website is an effective way of engaging prospective guests and increasing direct bookings – especially given that OTAs such as Expedia take up up to 30% of direct bookings! In order to increase website traffic and boost overall bookings. UGC (user-generated content) enhances your brand’s authenticity, engaging newcomers […]
Read MoreAs most travelers conduct their hotel research and booking online, having a website optimized for search engines is of utmost importance. This requires robust keyword research as well as creating fast loading content optimized for mobile phones. Create posts that emphasize what makes your hotel unique, such as unique services or eco-friendly initiatives. Also feature […]
Read MoreImplementing effective SEO strategies on your hotel website will draw in targeted visitors and increase direct bookings. SEO includes more than optimizing keywords and content alone. Monitoring and analyzing results to identify opportunities for improvement is also crucial to success, which is where SiteMinder comes into its own: its SEO-ready templates ensure your hotel website […]
Read MoreBe they on business or leisure travel, international guests make up an integral part of a hotel’s clientele and it is therefore critical that they feel welcome from their first interaction with your website. Assuring your clients can read about and view rates in their native language is key. Automated translation plugins may assist in […]
Read MoreYour hotel website and blog content is one of the cornerstones of an effective online marketing strategy. To achieve top results in search engines, its quality must be of top-notch quality while remaining optimized to rank as well as possible. Regular posts and engagement with your audience help enhance brand visibility, build authority, and generate […]
Read MoreAs travelers become increasingly dependent on online platforms for travel booking, having a user-centric hotel website is key to driving direct bookings. Employing strategies such as building trust with visitors, catering to mobile users and optimizing for conversions will greatly enhance its potential to boost direct bookings. Your hotel website serves as the first impression […]
Read MoreYour hotel website is key to turning visitors into bookers – but simply displaying photos and amenities won’t cut it! Your content must humanize your brand, stimulate action and build trust among your guests. Here are three proven strategies for designing an hotel website that converts: 1. Utilizing customer reviews and testimonials 1. Keep it […]
Read MorePersonalized experiences create greater customer loyalty and increase repeat business for hotels. Hotels can use personalization on their website to offer an engaging customer journey before guests even arrive on property. Hotel businesses possess an abundance of guest data which could be leveraged for website personalization purposes. This could include loyalty program status, past bookings […]
Read MoreBeing present online is not only essential to growing direct bookings but can also serve as an integral way of doing so. There are a variety of methods you can take to build this presence online – one being creating a hotel blog. An effective website that is regularly updated should be top priority, including […]
Read More