Making sure your hotel website is mobile-friendly is essential to turning visitors into bookings. Traditional websites often cause images to look stretched or pinched and text to be hard to read on smartphones. Responsive web design offers an effective solution to this dilemma, providing content to users across mobile phones, tablets and desktop computers from […]
Read MoreBefore choosing an infographic topic, conduct some preliminary research. Use Google Trends or Alltop to identify an area of popular interest that would appeal to readers of the infographic. Even if the topic is familiar, inject it with an engaging story that will draw in readers and trigger an emotional response; this will increase its […]
Read MoreArticles can be an effective way of engaging your target audience and driving traffic to your website, whether that means highlighting special offers such as hotels or pest control companies can increase sales. Percentage discounts can be an effective way to entice price-sensitive shoppers and can also serve to motivate first-time purchases or loyalty. 1. […]
Read MoreSlow loading hotel websites often result in visitors losing patience and going elsewhere to book, such as indirect bookings through travel agencies and wholesalers or direct reservations at competitive hotels. Maintaining a fast website is key to drawing in visitors and increasing SEO rankings. Here are some tips on how you can increase its speed. […]
Read MoreHotel websites require striking a delicate balance between striking visuals and effective functionality. User-friendly navigation designs, optimized search engines and compelling digital narratives that entice visitors are all critical components of success on any hotel website. An effective website requires easy navigation, clear content and fast load times – three components which all play an […]
Read MoreEstablishing an attractive website is key to increasing hotel bookings. Unfortunately, many hotels remain uncertain about which approach would work best: custom web design or templates. Custom web design requires extensive planning, custom designs and development from scratch – as well as an upfront fee that may exceed that of standard designs. Enhance Online Conversions […]
Read MoreTravelers expect a seamless and consistent experience across platforms. To meet this expectation, your hotel website must be compatible with multiple browsers and devices. By doing this, it ensures that content updates on your web site automatically sync across all device versions, while simultaneously helping identify and address issues that could otherwise have negative consequences […]
Read MoreVisitors to your website must be able to easily book with you. To do this effectively requires an accessible booking system which is user-friendly and trustworthy as well as transparency in policies. Promote a straightforward online reservation system on your website. Make sure it is visible and strategically positioned across various pages. Mobile-friendly Mobile-friendliness of […]
Read MoreHoteliers typically understand what needs to be done to make their on-site facilities ADA compliant, while failure to abide by law puts businesses at risk of lawsuits. While the Department of Justice (DOJ) has declined to provide formal regulations for website compliance, hotels can follow some best practices which will protect them from potential discrimination […]
Read MoreDesign elements are vital for providing exceptional user experiences and shaping user journeys. Generic 404 pages with no clear exit route will frustrate website visitors, increase bounce rates and compromise brand credibility. GitHub takes an innovative and playful approach to their 404 page that makes navigating back to content easily and encourages visitors to continue […]
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