Displaying room details and amenities on your website allows potential guests to see exactly what they will receive by selecting that accommodation, helping them make more informed decisions faster and book their trip sooner. Make your accommodations stand out by adding amenities to the Property & Amenities tab of each listing. Here are some helpful […]
Read MoreImplementing advanced search features on hotel websites is an effective way to enhance user experience and increase conversions. Here are a few strategies for doing it: Structured data markups (or schema) help search engines understand your content more quickly. Hotels, for instance, can utilize hotel schema to inform search engines which amenities their rooms provide. […]
Read MoreHospitality is all about providing warm, friendly treatment to everyone – this extends to websites offering hospitality services as they must adhere to Web Content Accessibility Guidelines (WCAG). In order to be considered fully accessible. Prioritizing website accessibility demonstrates a commitment to inclusiveness that may extend into physical venues as well. This is essential since […]
Read MoreHotel chains can improve their SEO by using structured data to display rich search results in Google listings. This will allow them to boost traffic. Structured data provides a consistent data model that facilitates efficient storage, querying and analysis across various programming languages and tools. By structuring your information this way, structured data enables you […]
Read MoreA/B testing requires an approach designed to deliver reliable and statistically significant results, including selecting an adequate test sample size that allows accurate evaluations. Testing may involve changing CTA text, altering layouts or even creating an email template – any step which helps increase conversion rates and drive revenue by offering visitors a better experience […]
Read MoreCustomer expectations in today’s age of instant gratification have never been higher, making widgets indispensable tools in helping customers quickly locate what they are seeking. Many hotels use reviews widgets on their websites to present guest feedback directly, building trust with potential guests without redirecting them away to another site or online travel agent (OTA). […]
Read MoreEffective hotel website call-to-actions are clear prompts that evoke emotion and encourage visitors to take the desired action. By doing this, these calls-to-action can increase direct bookings while decreasing reliance on third-party booking sites and increasing revenue for your business. Use emotional triggers such as urgency and scarcity in your CTAs to persuade guests to […]
Read MoreUtilizing parallax scrolling on your website is an excellent way to provide users with an engaging and immersive experience, but be mindful that its use may disorient some and cause slow load times. DHNN’s site is like an interactive digital rollercoaster, with images that move, fade and shift at various rates. Their “More Milk” page […]
Read MoreYour guests have many ways of booking directly with you – rate matching, creating value-for-money promotions and offering exclusive benefits can all increase direct bookings and drive revenue for you! A hotel booking engine is also an effective tool. There are many strategies available to encourage guests to book directly. One effective strategy to do […]
Read MoreHospitality branding is an integral component of hospitality marketing strategies, helping build an engaged community while creating long-term brand recognition and sustainability. Targeted advertising also helps hospitality businesses reach potential customers at a cost-efficient level, making sure that your hospitality business reaches the right audience. 1. It Creates a Positive First Impression Hospitality industry competition […]
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