Hotel websites are your first and often only chance to make a lasting impression with potential guests. Images showcasing your property’s beauty and unique experiences will entice guests to learn more and book reservations. Attracting visitors requires captivating visuals that create emotions and build trust, such as grainy or pixelated images which can put off […]
Read MoreHotel websites are your ideal marketing and sales representative, presenting themselves without ever calling in sick or demanding more pay. Be sure that your website engages on an emotional level by using high-quality images and videos, then writing content tailored specifically to the guests who visit – this will lead to clear calls-to-action that speak […]
Read MoreEffective room reservation systems are essential to organizations seeking to optimize workspace utilization and enhance productivity. When searching for room reservation software, ensure it prioritizes mobile compatibility as well as integrates seamlessly with other workplace tools. Visual indicators like room booking panels allow users to manage their reservations more proactively by quickly providing availability information […]
Read MoreGTM provides an effortless solution for easily tracking user events and turning them into conversions, such as hotel business goals like increasing brochure downloads or increasing submissions of your hotel booking form. Containers are groups of tags, triggers and variables configured together and applied across multiple domains. 1. Triggers GTM provides 16 triggers, many of […]
Read MoreHotel booking processes often create friction for their customers by only offering limited payment methods or currency conversion capabilities on their websites, contrary to what customers expect. Hoteliers must take all measures necessary to protect customer data and limit security breaches, such as two-factor authentication, regular password changes and encryption and tokenization of customer records. […]
Read MoreLuxury hotels must develop a customized marketing strategy in order to drive more direct bookings and compete against online travel agencies (OTAs). This should include creating a conversion-optimized website featuring stunning imagery and clear calls-to-action. Yokel Local, a HubSpot Agency Partner, presents their team in a professional yet genuine manner. Clicking each individual photo reveals […]
Read MoreYour hotel’s contact page should be an extension of its brand. It should reflect the same color scheme, typography, and images found throughout your site in order to reinforce brand recognition. Effective contact pages allow visitors to select their preferred mode of communication and include a brief introduction or message outlining your commitment to customer […]
Read MoreBuild trust and drive more sales by adding genuine reviews to your e-commerce or business website. Reviews are an effective way of building rapport and increasing revenue. Review integration involves embedding data from third-party review platforms into your website via widgets or plugins, eliminating the need for manually updating testimonials while making your website appear […]
Read MoreHotel owners know the importance of managing costs without compromising revenue results is critical to their business, so finding cost-cutting tools that help facilitate operations while simultaneously expanding revenue potential is essential to their success. There are a few such cost-reducers available which can be implemented to streamline hotel operations and boost revenues potential. CMMS […]
Read MoreHackers find hackers are drawn to the hospitality industry. Because guests provide personal data such as credit card and ID numbers to lodging providers, data breaches can occur easily in this sector. Data breaches cost businesses both time and money, as well as cause guests to distrust your company. Use these tips to protect guest […]
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