Hotel websites are an integral component of an effective digital strategy. As guests’ first point-of-contact for any property, their web pages must accurately represent its offerings and drive booking decisions from potential guests. An effective hotel website must showcase the hotel’s story in an engaging and captivating manner to web browsers, using white space effectively […]
Read MoreHoteliers have turned to big data analytics as a means of creating unforgettable guest experiences, by targeting high-value guests with benefits like room upgrades or free meals or drinks. Using website analytics, hoteliers are also using data analysis to identify these high-value guests so they can offer special treatment such as room upgrades or free […]
Read MoreYour guests’ feedback can provide invaluable insight that can be utilized to optimize your hotel business, yet many hotels fail to fully exploit its opportunities by not making use of customer feedback. Feedback from guests can increase the visibility of your hotel website by ranking higher in organic searches and encouraging more direct bookings. 1. […]
Read MoreHotels should pursue an inclusive marketing approach that blends online travel agency (OTA) booking channels and direct booking channels. This should involve optimizing hotel websites, offering exclusive loyalty programs, utilizing metasearch engines and employing digital marketing strategies. Enhancing website conversion rates through high-quality visuals, user-friendly booking process and clear calls-to-action is vital to increasing website […]
Read MoreHotel customers frequently have many customer service requests, from booking rooms to ordering room service. With a chatbot, these routine requests can be efficiently managed so customer service representatives are freed up for more complex matters. Find a hotel chatbot developer who can create one tailored specifically to your hospitality business, so your bot can […]
Read MoreEffective online forms enable businesses to convert visitors into potential customers by providing the appropriate information in an engaging format that encourages feedback. Online forms resemble paper forms in that they’re hosted online and can easily be customized to reflect a brand’s identity, making data collection quick and simple for users. Personalize the Guest Experience […]
Read MoreColor can be a powerful yet unobtrusive means of communicating your hotel’s brand and personality to guests. It elicits diverse emotional responses in viewers, which often leads them to make decisions quickly. Understanding the psychology of different shades is the key to increasing direct bookings on your website. Utilizing them effectively will increase conversion rates. […]
Read MoreVideo backgrounds add a sense of luxury, beauty and wonder to websites, while simultaneously conveying thought leadership, innovation and transparency for your brand. Videos can help engage event planners, hotel guests and potential employees alike. To be most effective, however, it’s essential that you know your audience and have a purposeful goal in mind when […]
Read MoreUtilizing virtual tours to demonstrate your hotel facilities can increase bookings and revenue. To be effective, your tour should be visually engaging as well as providing accurate and detailed information about its amenities and location. Optimizing a virtual tour for search engines and embedding it on online listings such as TripAdvisor and OTAs are also […]
Read MoreReacting to seasonality and optimizing your hotel website are keys to combatting recurring demand declines. By employing appropriate digital marketing strategies, hotels can increase direct bookings while decreasing OTA commission fees. Offer experience-based packages like beach yoga, wine tastings or excursions with local partners. Establish urgency with expiring discounts, final booking deadlines or countdown clocks […]
Read More