Utilizing virtual tours to demonstrate your hotel facilities can increase bookings and revenue. To be effective, your tour should be visually engaging as well as providing accurate and detailed information about its amenities and location. Optimizing a virtual tour for search engines and embedding it on online listings such as TripAdvisor and OTAs are also […]
Read MoreReacting to seasonality and optimizing your hotel website are keys to combatting recurring demand declines. By employing appropriate digital marketing strategies, hotels can increase direct bookings while decreasing OTA commission fees. Offer experience-based packages like beach yoga, wine tastings or excursions with local partners. Establish urgency with expiring discounts, final booking deadlines or countdown clocks […]
Read MoreEstablishing a sustainable and eco-friendly image on your hotel website is vital if you hope to attract travellers who prioritize environmental sustainability. But how can this be accomplished? Your guests would surely appreciate knowing that the fruit and vegetables served at your onsite restaurant come from local sources; it will show authenticity while building customer […]
Read MoreDigital maps are an effective tool for engaging visitors with engaging content. They increase visitor participation, offer invaluable insights, and enable seamless indoor/outdoor navigation. Look for a mapping tool with flexible customization features to fit the aesthetic and branding of your website, such as customizable map styles, colors and markers. MapsAlive MapsAlive is a web […]
Read MoreProgressive Web Apps have rapidly advanced thanks to modern APIs like Service Workers. Their features deliver an experience that feels fast and dependable even over unstable networks. Starbucks’ PWA uses less data than their downloadable app and has doubled orders placed, leading to greater customer satisfaction and conversion rates. Faster Loading Times Engaging customers through […]
Read MoreYour hotel website should provide information about rooms, rates, facilities and amenities as well as availability in order to encourage more bookings. This will increase bookings. Accessibility requires a flexible website design that intuitively responds to each visitor’s device – an effortless step hotels can take by using a website builder with accessible themes already […]
Read MoreHotel websites designed with mobile optimization in mind allow travel consumers to capture those “let’s book it now!” moments and boost direct bookings more effectively. A mobile-optimized site should no longer be considered an extravagance – it should become part of everyday hotel life! Fonts that can easily be read on mobile devices should be […]
Read MoreHotels recognize the importance of increasing direct bookings as a top priority, and there are various tactics they can employ to do so, including offering user-friendly websites, commission-free booking engines and loyalty programs. Direct booking incentives such as room upgrades and discounts can encourage guests to book directly. They can be displayed as click-to-book (CTAs) […]
Read MoreHotels can boost website direct bookings with pop-ups tailored specifically to each visitor, known as Inline messages. These pop-ups seamlessly integrate into hotel websites without disrupting user experience. Hotel marketers know the homepage is a sacred space; it allows your hotel to share its story while simultaneously not diverting consumers’ attention with competing messaging. But […]
Read MoreWebsite load time is an integral component of user experience and has the power to affect business revenue and conversion rates significantly. Slow websites can lead to higher bounce rates, meaning visitors leave quickly without returning; one second delay can reduce customer satisfaction by 16%. Page Speed Page speed is one of the key considerations […]
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