Visual content is vital in engaging potential guests and turning them into bookings. Optimizing this material through meta tags, captions, and descriptive alt text improves search engine rankings. Integrating responsive design and compressing image file sizes helps ensure optimal performance and user experience, while image optimization reduces compute expenses and eliminates manual processing needs. Keywords […]
Read MorePersonalization and timing are crucial elements in hotel email marketing campaigns that aim to maximize their value. Include opt-in forms on both your website and at check-in to ensure guests double opt-in (see our GDPR and email opt-ins post for more details). Automated emails can remind loyal customers of the advantages of booking through your […]
Read MoreHigher web traffic may indicate something is amiss; enhanced content could be the answer. By increasing conversion rates and making more targeted pitches for customers, content creation becomes even more effective than before. High-converting content is designed to encourage visitors to take the desired actions, such as making reservations or subscribing to newsletters. It is […]
Read MoreHotels have the opportunity to use digital platforms as an effective tool in shaping guests’ decisions and driving hotel revenue, through user experience design that improves conversions and conversion rates. UX design involves making the booking experience as smooth and straightforward as possible, from secure payment gateways and transparent booking processes, to personalization that builds […]
Read MoreBlogging to Drive Traffic to Your Hotel Website is an effective way of engaging prospective guests and increasing direct bookings – especially given that OTAs such as Expedia take up up to 30% of direct bookings! In order to increase website traffic and boost overall bookings. UGC (user-generated content) enhances your brand’s authenticity, engaging newcomers […]
Read MoreBehind-the-scenes content is an excellent way to connect with your target audience and generate engagement. It gives viewers an inside view of your brand while showing them who are behind it all – humanizing you! BTS content includes videos, photos and blog posts that show the process behind products, events or productions – from bloopers […]
Read MoreHoteliers who rely on online reviews as a competitive edge will benefit greatly. Potential guests often look at reviews before making booking decisions, so having high ratings will be essential in drawing and keeping customers. Hotel SEO (Search Engine Optimization) involves optimizing your website to rank higher in search engine results pages (SERPs). A properly […]
Read MoreEmail marketing can be an extremely powerful tool in helping to increase direct bookings, improve customer engagement and build brand loyalty. But it is essential that when expanding organically through email lists you prioritize quality over quantity. Hoteliers can increase revenue with upsells like room upgrades, exclusive experiences and special packages with the proper tools […]
Read MoreBrand communities are one of the most effective marketing resources for e-commerce businesses. They enable loyal customers to share their stories while contributing their experiences via user-generated photos or stories. Imagine these groups as fan clubs on steroids–they can turn customers who feel neutral about your product into passionate advocates who promote its benefits to […]
Read MoreAs most travelers conduct their hotel research and booking online, having a website optimized for search engines is of utmost importance. This requires robust keyword research as well as creating fast loading content optimized for mobile phones. Create posts that emphasize what makes your hotel unique, such as unique services or eco-friendly initiatives. Also feature […]
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